Cheerleader for New Domain Names Defends ICANN Plan

Plans to introduce new top-level Internet domains will not force trademark owners to make defensive registrations to protect their brands, according to two reports published by the Internet Corporation for Assigned Names and Numbers (ICANN) on Saturday.

By Peter Sayer

Mon, June 08, 2009 — IDG News Service — Plans to introduce new top-level Internet domains will not force trademark owners to make defensive registrations to protect their brands, according to two reports published by the Internet Corporation for Assigned Names and Numbers (ICANN) on Saturday.

In addition to the country-code top-level domains (TLDs) such as .fr for France or .tv for Tuvalu that are supervised by national governments, there are 21 generic TLDs overseen by ICANN. These include the truly generic .com, .biz, or .org as well as more specialist domains such as .aero, .coop or .museum.

ICANN wants to vastly increase the number of gTLDs, a move it says will increase competition in the domain name registration market and will allow for "more innovation, choice and change."

However, critics of this plan have said that the creation of new TLDs will oblige trademark owners to risk consumer confusion or make defensive registrations of their brands in each of the new TLDs, much as they have to today in country-code TLDs and competing gTLDs such as .com and .biz.

In an attempt to defuse such criticisms, ICANN has invited Dennis Carlton, a professor of economics at the University of Chicago, to evaluate its plans. He authored both of the reports ICANN published Saturday.

The first, "Regarding ICANN's proposed mechanism for introducing new gTLDs," combines and updates preliminary reports on the new domain-name plan that Carlton wrote for ICANN in March. Of its 57 pages, 23 are devoted to his résumé and a list of his academic publications and past expert testimony.

In the remainder of the report, however, Carlton dismisses concerns about the threat to trademark owners, saying that they can be resolved by the creation of new procedures at ICANN. "Given ICANN's ability and incentive to modify existing procedures and adopt new ones that protect registrants' property rights, it would be a mistake at this time to address this concern through the draconian remedy of a ban on all new TLDs," he concludes.

The second Carlton report published by ICANN on Saturday is intended as a rebuttal of a critique of the earlier reports summarized in the first. "Comments on Michael Kende's assessment of preliminary reports on competition and pricing," responds, Carlton wrote, to a report commissioned by AT&T from Michael Kende of consultancy Analysys Mason.

In it, Carlton disagreed with Kende's remarks about defensive domain name registrations, saying that not all companies make multiple registrations in different TLDs to prevent cybersquatting: Some do so to boost traffic back to a central site.


Loading...
Network MarketSpace
Thinking About Deploying Mobile Broadband?
Explore lessons and best practices experienced by companies that have deployed mobile broadband to their workforce. Learn more »
Increase Application Performance and User Experience
This research shifts the attention from basic load-balancing features to application delivery features. Learn more »
Gartner Magic Quadrant, Application Delivery Controllers 2009
The market for products to improve the delivery of application software over networks remains dynamic. Learn more »
McAfee's Network Security Platform IPS
McAfee's Network Security Platform IPS; the costs, benefits, flexibility, and risk elements. Learn more »
The Cost of SQL Sprawl
Learn how a new approach to SQL server consolidation can reduce server counts by 50%, lower maintenance costs by 70% and reduce administration time by 75%. Learn more »
A Bottleneck-free Infrastructure
Storage bottlenecks have a significant impact on performance and productivity. Learn more »
Application Delivery Despite Emerging Challenges
IT organizations need to choose appropriate application delivery solutions that can scale to support the emerging challenges. Learn more »
 
SPONSORED LINKS
 

ROI of Application Delivery Controllers

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

White Paper: Legacy Tools: Not Built for the Helpdesk

Taking a Seat at the Executive Table: The Reality of Virtualization

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

eZine: A Roadmap to Reducing IT Complexity

Gartner Magic Quadrant, Application Delivery Controllers 2009

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

White Paper: 5 Best Practices for Smartphone Support

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

White Paper: Visibility and the New Normal of Mobile Work

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

 
 
RESOURCE CENTER