Customer Loyalty Program Goes Beyond Discounts and Coupons

Grocery chain Haggen encourages customer loyalty by giving shoppers cash back to use for future purchases.

By Jarina D'Auria

CONNECTIONS

Haggen

PAGE 2

Members of the Haggen staff took the time to hear the opinions of customers before implementing the program by holding a panel to discuss their preferences about supermarket shopping. "We wanted [the program] to make the experience easier for them to shop in our stores," says Lewis. "We respect our guests and their time."

Jarina D'Auria is a freelance writer based in Massachusetts.

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