RSSOutlook Separation Anxiety Holds Back Google Apps
In its bold march to become a credible collaboration and communication suite for businesses, Google Apps has encountered a frequent roadblock that has proven more vexing than expected to circumvent: good old Microsoft Outlook.
Rob Ardill, IT consultant at Metro Wireless and Networking in Adelaide, South Australia, also foresees that Apps Sync for Outlook will help him convince clients to give up Exchange for Apps, but believes that Google needs to take the product farther.
"If Google is serious about stealing Exchange customers, then they must offer native 1:1 features. This offering really targets those who have considered defecting to Google Apps and didn't want to jump without basic Outlook integration," he said via e-mail. "Those looking for more advanced features will certainly stay with Exchange."
It thus remains to be seen whether Apps Sync for Outlook will be a successful endeavor or a futile attempt to beat Outlook at its own game.
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