DEMO: Enroute Wants to Be Salesforce.Com of Postage

Enroute Systems launched a software-as-a-service application that its CEO claims will save companies as much as 30% off their shipping bills while getting their packages delivered just as fast.

By Eric Lai

Wed, September 23, 2009Computerworld ">Enroute Systems Corp. today launched a software-as-a-service (SaaS) application that its CEO claims will save companies up to 30% off their shipping bills while getting their packages delivered just as fast.

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In an attempt to reduce time and complexity, many companies ship packages using one or two favored vendors, such as the U.S. Postal Service, UPS or Federal Express, using next-day-air as a standard, said Enroute founder and CEO Keith McCall.

Enroute's product, ShipIt!, offers real-time pricing and delivery time information on half-a-dozen shipping vendors, from the big companies to unknown regional shippers that are often cheaper and faster, McCall said.

Its dashboard can also let shippers broaden their options to, for example, ground shipping, which is just as fast and cheaper than next-day-air for destinations less than 200 miles away, McCall said.

ShipIt also crunches and presents statistics to help users figure out if their shipping vendor is imposing undue delivery surcharges after the fact for things like overweight packages and incorrect addresses.

"Surcharges can kill you," said McCall, who started Enroute last year after leaving his job as CTO of Exchange service provider Azaleos Corp.,

McCall's ambition is no less than to "become the Salesforce.com of the transportation management industry," he said.

ShipIt is targeted at U.S. companies that spend more than $100,000 a year on shipping. Those include Internet retailers and many law firms.

But ShipIt can make sense for even eBay Power Sellers due to Enroute's friendly startup cost (It charges 10 cents to a dollar per package, and claims it can shave $1 to $3 off the average $12 per-parcel shipping fee).

That, claimed McCall, is far cheaper than incumbent client apps offered by companies such as Kewill or Pitney Bowes.

Enroute, which is based in Bellevue, Wash., already claims a number of customers, including Seattle-area e-commerce retailers such as Cutter&Buck and Zumiez.

Enroute has received a total of $1.25 million in venture funding.

The software is hosted on Amazon.com's EC2, with a separate data center to provide redundancy.

© 2007 Computerworld Inc.

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