Designing an iPhone app logo poses a big marketing challenge. The logo must be creative enough to stand out from the crowd, yet clearly convey its function on the iPhone's diminutive screen. It also has to tie into a brand's Web site and other marketing collateral. All this in a thumbnail's worth of space. Here are some iPhone app logos that do the job well (and some that leave us wanting more than cute animals or screen clutter).
Too many developers simply cut an image out of existing marketing collateral and make it their iPhone app logo — even though it doesn't translate. But here's one case where it actually works. Whole Foods took the familiar fruit-shaped "O" in their name and turned it into an iPhone app logo. "It's about boiling it down to its essence," says CEO Steve Yamaguma of Design2Market, a graphic design firm in Silicon Valley.
Ronald McDonald and the NBC Peacock may get more TV air time, but today's operating systems have cool logos, too. Google, Apple, Microsoft and the Linux crowd crafted mascots ranging from cute lizards to circles of life. Here we look at the origins of the logos and look ahead to their future.
From artists to U.S. soldiers, more professionals than ever are using the iPhone and iPod Touch to get important jobs done. Here's a look at five ways the iPhone gets down to business on campus, on the battlefield, and beyond.
We scoured the Web for the world's wackiest USB-powered gadgets to dress up and differentiate your desktop or cubicle - and annoy entertain coworkers. These 20 gizmos, from cubicle stink-busters to toasters that print the morning news on your breakfast, could lower the stress quotient at even the highest-pressure offices.
Smartphones and summer vacation, like oil and water, simply don't mix? We beg to differ. Just because you employ your BlackBerry or iPhone for work, doesn't mean it can't play hard, as well. The following 20 applications, 10 for BlackBerry and 10 for iPhone, are guaranteed to enhance any getaway - and help you realize the full potential of your mobile device.
The office cubes you are about to see are definitely not what Herman Miller (the furniture company responsible for the modern day cubicle) had in mind. Every office has its colorful cube-dwellers, but these may make your office mates seem tame.
The origins of iconic tech products. High-tech hotels. The top 10 cities for tech workers. The silliest BlackBerry accessories. Get it all right here and much, much more.