Motorola on the Rebound with Droid and Cliq

There has been a lot of media attention around the Verizon Droid and whether or not it's a viable competitor the formidable Apple iPhone. There has even been a fair amount of coverage regarding the Google Android 2.0 operating system that drives the Droid. The unsung supporting actor behind the Droid though is Motorola, and Motorola's path to recovery is possibly the bigger story.

By Tony Bradley

Thu, October 29, 2009PC World There has been a lot of media attention around the Verizon Droid and whether or not it's a viable competitor the formidable Apple iPhone. There has even been a fair amount of coverage regarding the Google Android 2.0 operating system that drives the Droid. The unsung supporting actor behind the Droid though is Motorola, and Motorola's path to recovery is possibly the bigger story.

Motorola Droid Vs. Apple IPhone 3GS: Finally, a Contender?
Video: Motorola Unveils Droid Smartphone with Verizon Wireless

Motorola had all but fallen off the radar, but has apparently regained some handset innovation mojo and is fighting to regain relevance in a tough mobile device market. Prior to recent months, the last handset success Motorola had was the Razr, which debuted in 2005. That's a long time to go without a 'win' in an industry that rolls out new devices faster than the ink can dry on the 2-year contracts they typically come with.

Motorola, or at least Motorola's new products, have been dominating headlines for a couple months now. Both the Cliq, a T-Mobile exclusive, and the Droid, a Verizon exclusive, are slick, innovative devices that are capturing the attention of users in the market for new smart phones.

Motorola owes some credit for its rebound to Google. The Android operating system is the platform that both the Cliq and the Droid are built on. The open source development platform provides Motorola with a great deal of flexibility to customize and extend the capabilities of its devices, while also saving licensing fees since the OS is open source.

Android allows Motorola to take advantage of the Android Market apps store, and develop custom interfaces like MotoBlur. The MotoBlur interface that Motorola developed for the Cliq has received some mixed reviews, but even those who find fault with the implementation still appreciate the concept and give Motorola credit for the innovative concept.

Motorola just announced its first profitable quarter for some time. Granted, the profit was only a penny per share, but a penny per share profit beats the heck out of losing money. It is particularly good news for Motorola, which had seen a decline in handset shipments of almost 50 percent, and a drop in revenue almost as large.

When Motorola was riding the Cliq alone and had its carriage hitched to T-Mobile I had my doubts that it could mount a successful rebound. But, Motorola followed up the Cliq with the Droid. The Droid looks like a more capable hardware device, built on a more robust version of the operating system (it's the first mobile device with Android 2.0), and distributed through a much larger wireless provider.

Apple

Loading...
Mobile MarketSpace
Retooling IT for a Mobile Workforce
Check out this research note from IDC for guidance. Learn more »
The Continued Evolution of Wireless Mobility
Learn about the two leading 4G technologies, the current status of deployed 4G networks, and how to manage long-term 4G costs Learn more »
Thinking About Deploying Mobile Broadband?
Explore lessons and best practices experienced by companies that have deployed mobile broadband to their workforce. Learn more »
Improving Healthcare Delivery with Role-Enabled Communications
Today, more healthcare IT organizations than ever are interested in implementing UC applications in a planned, cost effective manner. In order to meet their tremendous potential for improved healthcare delivery requires far more than UC; it requires role-enabled communications. Learn more »
Mobility Enables True Unified Communications
Deploying UC in conjunction with a mobility solution can increase employee productivity and improve customer service enabling workers to more easily collaborate from disparate locations. Learn more »
Making Consumer TwoFactor Authentication Cost-Effective
Offering your customers the security of two-factor authentication can help you boost your online business. Learn more »
Solve Five Key IT Security Challenges
Get a high level of security with minimal user impact. Learn more »
 
SPONSORED LINKS
 

Top 10 Lessons Learned for Corporate 3G Mobile Broadband Deployments

Mobile Security: The Essential Ingredient for Today's Enterprise

White Paper: Legacy Tools: Not Built for the Helpdesk

Learn how to maximize the mobile web opportunity

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

Taking a Seat at the Executive Table: The Reality of Virtualization

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

4G Revisited. The Continued Evolution of Wireless Mobility.

White Paper: 5 Best Practices for Smartphone Support

Five-Step Mobility Management Plan

White Paper: Visibility and the New Normal of Mobile Work

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

 
 
RESOURCE CENTER