iPhone vs BlackBerry Owners: Survey Pits Sexy Against the Suits
If you're an iPhone, chances are you're a self-confident female, a new survey says. You may want to seek out a BlackBerry boy, because they're less likely to break up a relationship electronically. Read on for more on what your gadget may say about you.
CIO — The "I'm a Mac, I'm a PC" stereotypes in Apple's famous ad campaign have nothing on the findings from a new study of BlackBerry and iPhone owners.
The survey, done by consumer electronics shopping site Retrevo, finds that the typical iPhone owner is a woman whose personal life is highly connected to her iPhone. The typical BlackBerry owner, on the other hand, is a man who cares chiefly that his BlackBerry is well connected to his company's enterprise e-mail system, the study concludes.
Retrevo asked 445 smartphone owners a range of questions about their lifestyles, demographics and smartphone habits. Even personal questions about, say, breaking up with a girl or guy via a text message or whether or not potential romantic partners' gadgets make them attractive were fair game.
According to this survey, five key findings help paint a picture of the "think different" iPhone owner and the "down to earth" BlackBerry owner. Yet Retrevo is quick to add that stereotypes can be terribly unfair.
1. BlackBerry for Guys, iPhone for Gals
Three out of five BlackBerry owners are men, while a little more than half of iPhone owners are women, Retrevo says. It's anyone's guess, of course, why this is the case. The Retrevo survey, however, alludes to an age old problem: gender inequality in business.
"It could have something to do with a larger number of males in corporate America using company phones connected to enterprise systems or that iPhones are just more fun to use," the survey says.
Although the iPhone has made gains recently in business, it's true that the BlackBerry is the reigning corporate champ. A survey of 600 smartphone users conducted by Compete earlier this year found that 73 percent of iPhone owners use their iPhones mostly for personal reasons like entertainment. In comparison, 59 percent of owners of BlackBerry and other similar smartphones use their devices primarily for work-related needs.
2. Geeks Are Hot?
There was a time when the stereotype of the geek with the latest tech gadgets was a guy who wore a propeller hat, pocket pen protector and thick glasses taped together. Today, though, the latest tech gadget can be as attractive as a Paris Hilton accessory.
Retrevo asked the question: If a potential romantic partner had out-of-date gadgets, would that be a turn off?
Here, iPhone owners and BlackBerry owners found themselves in near agreement. Thirty four percent of iPhone owners and 29 percent of BlackBerry owners think old gadgets on a potential partner are a turn off. "If you're looking to hook up with a smartphone owner, you better have the latest gadgets," the survey says.
