Siemens Invokes Twitter to Lure Unified Communications Application Developers

Siemens is invoking the model of iPhone-application development by opening a site in Amazon's cloud to encourage creation of unified communications apps, priming the pump with a mashup it created that mixes its UC gear with Twitter.

By Tim Greene

Wed, November 04, 2009Network World SAN FRANCISCO -- Siemens is invoking the model of iPhone-application development by opening a site in Amazon's cloud to encourage creation of unified communications apps, priming the pump with a mashup it created that mixes its UC gear with Twitter.

During his keynote at VoiceCon Wednesday, Siemens Senior Vice President Mark Straton showed off a SOAP- and XML-based software tool that reads Tweets, decides if they indicate that communications actions are needed and if so, sets them up

For example, if a person Tweets that they have just arrived in San Francisco, the application keys in on the words "arrived" and "San Francisco" and triggers actions within Siemens' OpenScape unified communication environment. The person's location status changes from wherever they left, and that change sets off appropriate actions based on policies such as forwarding all calls to that person to voicemail during the hours between midnight and 8 a.m. pacific time rather than midnight to 8 a.m. in the time zone they have left.

Similarly, the application can react to a Tweet that says, "@PersonA, @PersonB and @PersonC need to talk right now," by setting up a conference call among the three so long as contact information for all of them is accessible to OpenScape, Straton said. It would respond to a Tweet that says, "@PersonA, @PersonB and @PersonC need to talk at 3 p.m.," by having OpenScape privately Tweet and e-mail all participants an invitation with dial-in and PIN. At 3 p.m., OpenScape would try to call out to A, B and C and bridge them. Participants unreachable through OpenScape contact information could dial in.

Top 10 must-have iPhone business apps

The application relies on Twitter's agent being embedded in the OpenScape client and management platform. Later versions will include using GPS data from users' mobile devices to determine location rather than just the context of their Tweets.While Siemens plans to include this mashup as part of OpenScape's Q1 2010 software release, it is meant as more of an example of features it is possible to develop for its platform. Siemens will release the URL of a Siemens development site within the Amazon EC2 cloud that anyone can use to create their own applications and mashups for Amazon’s fee of 40 cents an hour.

The cloud site includes instances of OpenScape's unified communication and voice applications and a connection to the public phone network. Users can familiarize themselves with OpenScape functionality and use a software developers' kit to write their own applications. Siemens makes no claim to the developers' work, but if Siemens is impressed by whatever they come up with it might make an offer, the company says.

Telecommunication

Loading...
Mobile MarketSpace
Retooling IT for a Mobile Workforce
Check out this research note from IDC for guidance. Learn more »
The Continued Evolution of Wireless Mobility
Learn about the two leading 4G technologies, the current status of deployed 4G networks, and how to manage long-term 4G costs Learn more »
Thinking About Deploying Mobile Broadband?
Explore lessons and best practices experienced by companies that have deployed mobile broadband to their workforce. Learn more »
Improving Healthcare Delivery with Role-Enabled Communications
Today, more healthcare IT organizations than ever are interested in implementing UC applications in a planned, cost effective manner. In order to meet their tremendous potential for improved healthcare delivery requires far more than UC; it requires role-enabled communications. Learn more »
Mobility Enables True Unified Communications
Deploying UC in conjunction with a mobility solution can increase employee productivity and improve customer service enabling workers to more easily collaborate from disparate locations. Learn more »
Making Consumer TwoFactor Authentication Cost-Effective
Offering your customers the security of two-factor authentication can help you boost your online business. Learn more »
Solve Five Key IT Security Challenges
Get a high level of security with minimal user impact. Learn more »
 
SPONSORED LINKS
 

Top 10 Lessons Learned for Corporate 3G Mobile Broadband Deployments

Mobile Security: The Essential Ingredient for Today's Enterprise

White Paper: Legacy Tools: Not Built for the Helpdesk

Learn how to maximize the mobile web opportunity

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

Taking a Seat at the Executive Table: The Reality of Virtualization

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

4G Revisited. The Continued Evolution of Wireless Mobility.

White Paper: 5 Best Practices for Smartphone Support

Five-Step Mobility Management Plan

White Paper: Visibility and the New Normal of Mobile Work

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

 
 
RESOURCE CENTER