Study: Internet Users Aren't Isolated (Thank Facebook)

Internet users are not as isolated as sociologists thought, but we've known that all along. Rather than isolating Americans, a new study finds the Internet broadens our social circle, and Facebook gets particular credit.

By David Coursey

Thu, November 05, 2009PC World Internet users are not as isolated as sociologists thought, but we've known that all along. Rather than isolating Americans, a new study finds the Internet broadens our social circle, and Facebook gets particular credit.

The Pew Internet and American Life Project found that "Americans are not as isolated as has been previously reported. People's use of the mobile phone and the Internet is associated with larger and more diverse discussion networks."

That seems so obvious, was there ever really a question? Yes, and it was widely reported just three years ago. If you think back, you may remember it.

Here's the backstory: A 2006 study argued that over the previous two decades Americans had become more socially isolated. The study found that the size of our discussion networks had declined, as well as the diversity of people with whom we discussed important topics. It also found a decrease in neighborhood ties.

The 2006 study went on to discuss the negative impact of various technologies that Internet junkies hold dear, including--scandal!--our mobile phones.

Maybe the 2006 study was true at the time, but for many Internet users--myself included--its does not feel true today. Rather, the Internet, and social networks in particular, have broadened our networks considerably.

Here is what the Pew study has to say:

"When we examine people's full personal network--their strong and weak ties--Internet use in general and use of social networking services such as Facebook in particular are associated with more diverse social networks."

There you have it: The Facebook effect. It was not until Sept. 2006 that Facebook was open to everyone without requiring an invitation, so the 2006 study covered the last 20 years of the B.F. (before Facebook) era.

The new Pew study, conducted merely three years A.F. (after Facebook) finds Internet users interacting, increasing their social ties, and gives Facebook significant credit. (Facebook is the Google of social networks, according to recent stats).

Not all the credit goes the Facebook and not all the news is good. The Pew study finds that our social networks have indeed shrunk since the mid-1980's, but that the Internet improves the situation, not worsens it as previously thought.

"We confirm that Americans' discussion networks have shrunk by about a third since 1985 and have become less diverse because they contain fewer non-family members," the Pew study found.

"However, contrary to the considerable concern that people's use of the Internet and cell phones could be tied to the trend towards smaller networks, we find that ownership of a mobile phone and participation in a variety of Internet activities are associated with larger and more diverse core discussion networks."


Loading...
Network MarketSpace
Thinking About Deploying Mobile Broadband?
Explore lessons and best practices experienced by companies that have deployed mobile broadband to their workforce. Learn more »
Increase Application Performance and User Experience
This research shifts the attention from basic load-balancing features to application delivery features. Learn more »
Gartner Magic Quadrant, Application Delivery Controllers 2009
The market for products to improve the delivery of application software over networks remains dynamic. Learn more »
McAfee's Network Security Platform IPS
McAfee's Network Security Platform IPS; the costs, benefits, flexibility, and risk elements. Learn more »
The Cost of SQL Sprawl
Learn how a new approach to SQL server consolidation can reduce server counts by 50%, lower maintenance costs by 70% and reduce administration time by 75%. Learn more »
A Bottleneck-free Infrastructure
Storage bottlenecks have a significant impact on performance and productivity. Learn more »
Application Delivery Despite Emerging Challenges
IT organizations need to choose appropriate application delivery solutions that can scale to support the emerging challenges. Learn more »
 
SPONSORED LINKS
 

ROI of Application Delivery Controllers

Upgrading to VMware vSphere with vWire

Maximizing website Return on Information with high-quality search

See how AT&T can help protect your network.

Webcast: Unleashing the Power of Customer Data

White Paper: Improve Agility with Operational Responsiveness

White Paper: Legacy Tools: Not Built for the Helpdesk

Taking a Seat at the Executive Table: The Reality of Virtualization

White Paper: Next Generation Remote Infrastructure Management

Keeping Your Members Safe from Online Scams and Predators

The Total Economic Impact of Network Security Intrusion Prevention

Generation Remote Infrastructure Management - Changing the Paradigm

Cloud-Based Email Management: Opinion Shifts In Favor

eBook: How Can You Make Your People Productive Anywhere?

Achieving Business Agility with Application Grid

Ready to virtualize tier one applications? Check your virtualization maturity.

Seven Ways ITIL Can Help You in an Economic Downturn

Tips for successful virtualization management.

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

eZine: A Roadmap to Reducing IT Complexity

Gartner Magic Quadrant, Application Delivery Controllers 2009

Return on Information: Google Enterprise Search pays you back

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths

White Paper: Managed Security for a Not-So-Secure World

White Paper: 5 Best Practices for Smartphone Support

Global Research: CIOs Weigh In On Virtualization

5 Key Virtualization Management Challenges

Secure Email and Web-Based Communication from Evolving Attacks

WagerWorks Takes Fraudsters Out of the Game using iovation

Seven Design Requirements for Web 2.0 Threat Protection

Increase UPS efficiency without sacrificing protection.

Learn how advanced forecasting tools can deliver significant business results for global corporations.

Lower IT Costs with Oracle Database 11g Release 2

White Paper: Visibility and the New Normal of Mobile Work

Taking the Service Desk to the Next Level

Learn about The Information Technology Infrastructure Library.

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

 
 
RESOURCE CENTER