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The launch was repeated at hundreds of Verizon stores nationally early today, including a midnight opening at the downtown Manhattan Verizon store where a crowd also gathered, Verizon officials said.

Early sales were brisk, Verizon officials reported. The device costs $200, after a $100 rebate and with a two-year wireless service conract.

In a tony section of Newton, Mass., called Chestnut Hill, two computer analysts for a nearby health-care company were the first in line at 5:30 a.m. They finished their separate purchases of the Droid by 6:30 and rushed off to work, smiling.

The two analysts, David Perrone and Matt McCarthy, said they will use the smartphones to have access to both personal and work e-mail services, as well for its broad array of multimedia functions. Both said the ability to multitask, such as playing music while reading e-mail, is a clear benefit over the iPhone.

Perrone said he bought the Droid because he wanted to stay on Verizon's wireless service, the carrier he has used for a while. Otherwise, he said he likes the iPhone, but it is exclusive to AT&T and he is not prepared to change carriers to get one.

"I can't change to AT&T for the iPhone," Perrone said. "I see the Droid as competing with iPhone."

McCarthy said he was much less interested in owning an iPhone than Perrone. As the two men stood in line before doors opened in the brisk fall air, a work colleague drove up in a sporty BMW and tapped his horn. "Take your iPhone," McCarthy said to the man in the car, laughing. "He recently got an iPhone, but not me."

Both Perrone and McCarthy said they expect to spend about $100 to $110 a month for voice, data and texting service for the device. McCarthy said because he will use the device for some work functions, he expects to be reimbursed for about $30 of that monthly cost.

In addition to the Droid and a new two-year contract with Verizon, Perrone also scored one of the rare desktop docking stations for the Droid, which gives him the ability to easily charge the device and read its display.

Both McCarthy and Perrone typified the early crowd at Chestnut Hill, a group of tech-savvy early adopters.