Microsoft Lowers Windows Licensing Costs for Virtual Desktops

Microsoft is lowering the price of licensing the Windows operating system in a virtual desktop deployment, and announcing new bundles with partner Citrix in an announcement Thursday.

By Jon Brodkin
Thu, March 18, 2010

Network WorldMicrosoft is lowering the price of licensing the Windows operating system in a virtual desktop deployment, and announcing new bundles with partner Citrix in an announcement Thursday.

Weighing the Pros/Cons of Desktop Virtualization

Microsoft (MSFT) customers have complained that its virtual desktop licensing scheme, known as Virtual Enterprise Centralized Desktop (VECD), is too confusing.

"We've gotten feedback from our customers and partners that it was confusing and complex," says Dai Vu, director of virtualization marketing for Microsoft. "We're going to simplify and extend the rights for what you're paying for."

FAQ: Desktop virtualization

For customers who already pay for Microsoft's Software Assurance (SA) program, Microsoft's VECD pricing scheme forced them to pay an additional $23 per year for each client device used in a virtual desktop infrastructure (VDI) model.

Microsoft announced that it is eliminating that extra charge effective July 1. This means customers who run a large number of desktops under Software Assurance do not need to pay extra Windows licensing costs when moving to a virtualized system. This holds true regardless of whether the customer is virtualizing desktops using technology from Microsoft, Citrix or a competitor such as VMware (VMW).

Customers who have not purchased Software Assurance were being charged $110 per device per year for virtualization deployments. That price is being lowered to $100. This is primarily for thin clients and computers used by contractors, rather than full-time employees, Vu says. For company-owned PCs, it will typically be less expensive to purchase Software Assurance than to pay the $100 per-device VECD licensing charge, he said. Microsoft is also changing the name of VECD to Windows Virtual Desktop Access.

The licensing of both desktop and server operating systems is changing with the times. Licensing has historically been tied to hardware, but now desktop virtualization lets IT shops deliver numerous desktops from the same server, Vu notes. Microsoft's new licensing scheme will let users access their desktops from multiple endpoints without extra payments.

While desktop virtualization hasn't reached mass adoption yet, the arrival of Windows 7 is causing many customers to examine their whole desktop infrastructure and consider a virtual model. A flurry of vendors has made desktop announcements this month to capitalize on Windows 7. VMware, for example, released a new version of the ThinApp application virtualization software, saying it will help ease migration from older versions of Windows to Windows 7.

In conjunction with lowering licensing costs, Microsoft is teaming up with Citrix to offer a year's worth of free desktop virtualization to customers who switch from VMware. Specifically, VMware View customers who switch will receive Citrix's XenDesktop VDI and Microsoft VDI technology for up to 500 users at no charge for a full year.

Continue Reading

Originally published on www.networkworld.com. Click here to read the original story.
What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Learn why a mobile development platform is critical to be able to support today's complex enterprise mobility strategies. Learn what to look for in a mobile development platform and how apply these tools whether you're developing a dedicated app for one device or multiple apps running across multiple devices.
Learn how developers are using HTML5 and native development methods to build mobile apps. Get practical insights on how these tools are being used, what's driving their usage, and how to choose the best development approach for your business.
Driven by explosive growth in smartphone and tablet sales, enterprise mobility has become an essential part of business. Organizations across industries are developing internal- and external-facing mobile applications that drive revenue, build brand loyalty, strengthen communication with partners, and enhance employee productivity. Learn how keeping pace in this market requires an agile, flexible, and iterative approach to application development.
When AlertBoot switched to the cloud it needed a load balancing solution that would support its migration and prevent as much downtime as possible. The company chose Riverbed® Stingray™ Traffic Manager to use while transitioning its infrastructure to an entirely virtualized environment. The move was a complete success, at one-third the cost of comparable hardware solutions.
With over 5,000 requests per second during peak periods, online retailer Gilt Groupe could lose a large percentage of its daily profits in just 10 minutes of downtime. After choosing the Riverbed® Stingray™ Traffic Manager as its load balancing solution, visits to the site have increased thanks to improved customer satisfaction. Real-time traffic views and tracking also make it easy to strategize and plan for the future.
With 85 percent of its ticket sales made online, See Tickets needed a robust, secure, highly accessible website. The company chose the Riverbed® Stingray™ Traffic Manager to ensure that its site was always online and fast, even during extreme peaks in traffic. Now the company's valued customers receive optimal online service.
Date: Tuesday, June 5, 2012, 2:00 PM EDT

Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific needs or traditional under investment, the net effect is usually the same: high cost and lower productivity. Enabling business-to-business (B2B) integration using point-to-point EDI translators is usually time intensive and cost prohibitive.

Join IDC's Maureen Fleming and SAP for an insightful Webcast on the different approaches companies are taking to B2B integration and how you can ask the right questions to reassess you B2B approach.
Date: Wednesday, June 20, 2012, 1:00 PM EDT

Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs, project delays, lower quality, and time-to-market delays. Providing a collaborative platform where the whole organization can prioritize, share and manage deliveries with more transparency can help the organizations make more informed decisions at all levels, and greatly improve communications and traceability between teams. Hear from application lifecycle management experts how to increase delivery efficiency and effectiveness with a new approach to Delivery Management.
Date/Time: June 5, 2012, 11:00 a.m., EDT, 4:00 p.m. BST / 3:00 p.m. UTC

Please join us for this webcast, as Dr. Barry Devlin, Founder and Principal, 9sight Consulting, describes what operational analytics can do for your business and reviews an architectural approach that will enable you to make it a reality.
With BMC Control-M, you schedule and manage everything - down to the very last platform and application - from one simple interface. It's the foundation of workload automation, really - the ability to run application and business processes as one. Siloed job schedulers can't do it. BMC Control-M can.
Sun Chemical, the world's largest producer of printing inks and pigments, quadrupled its complex batch environment with zero extra headcount using BMC Control-M's Automated File Transfer features.
Learn how IT teams can protect against spear phishing tactics. Harry Sverdlove, chief technology officer of Bit9 offers a frank discussion about spear phishing - the most common technique used in today's advanced attacks. Learn how spear phishing works and three recommendations for IT to protect against modern threats.
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Sponsored Links

High performance. Delivered. Click to see Accenture's client successes

Master the cloud with the power of convergence from HP

Connect with IT leaders redefining mobility at the Enterprise Mobile Hub

Choose New and manage one device instead of 170

Choose New for 8x the firewall and NAT performance

Check out a smart way of mobilizing your business with enterprise-ready Samsung Mobile.

Redefine your data center with HP servers.

Enhance your business with Windstream IT Solutions. Speak to someone local.

BlackBerry® Mobile Fusion. Different mobile devices. One platform.

CYBERMARYLAND | Learn Why Maryland is the Epicenter for Cybersecurity

Get Ethernet speeds from 1 Mbps to 10 Gbps - Comcast Business Class

Cognizant. Leading in Business, Application & Technology Services

Collaboration: driving better business outcomes

Gain cutting-edge insights at MIT in 2-5 day executive programs.

Click to see how Accenture has delivered high performance to clients

Complimentary Gartner Report on BYOD: Media Tablets & Beyond. View Now

Elevate storage agility and efficiency with HP 3PAR storage.

Choose New and slash the number of devices you manage

Customized information views & Twitter events at New Fulcrum Point

Splunk translates machine data into "aha" moments for IT and the business.

ManageEngine Desktop Central - Automate and Audit Your Desktop Management! Learn More...

Cloud Readiness Starts with Intel® Technology

Visit the Virtually There Learning Page to learn how to use virtualization to your competitive advantage.

Free: Hunter Muller's "The Transformational CIO."

Join us for an upcoming Microsoft 365 live online demo event.

Discover your easiest path to unified communications

Virtualizing Your Infrastructure Just Got Easier

Connect with global CIOs now at Enterprise CIO Forum

Resource Center