CRM for Road Warriors: Phone or Laptop?

CRM was born in the call center and grew up in the headquarters office. Now it's a teenager and wants to travel. What do you need to consider for your road warriors, and what's reasonable to give them for software and devices?

By David Taber
Mon, April 05, 2010

CIO — All too often, the cries for mobility have come from vendors trying to sell you devices and add-on software. But in today's field sales and support environments, the business drivers to support road warriors are crystal clear. Many of your sales reps work from their home office. And all of your field force is supposed to be at client sites, not sitting at their desks in headquarters.

The good news is that the technology for on-the-road CRM is really here, mature even if not perfect. And the devices that you need to run CRM on are the devices that most of your field force already has: laptops, 3G/4G cards, and a RIM or iPhone device. Remote access to CRM is available almost everywhere it's needed worldwide.

[ For timely data center news and expert advice on data center strategy, see CIO.com's Data Center Drilldown section. ]

Of course, the big debate in CRM has been on-premises vs in the cloud. For companies with highly distributed offices (such as branches, franchises, or satellite offices), using Citrix or other remote-desktop solutions can be made to work. But when users are on the road, the latency problems of on premises CRM become insurmountable. Of course, low-end SFA tools can be made to run locally on the users laptop. But provisioning and replication of dozens or hundreds of road-warrior databases is problematic at best. And the situation for mobile devices is basically hopeless.

The SaaS model of CRM avoids all of these problems and makes the user experience on the road absolutely on par with what the user would get at headquarters. Essentially every vendor works just fine with a 3G/4G card and a laptop, and there is no software to provision or support. All of the system customizations are available from the remote machine, and security is maintained (particularly if your admins remember to turn on https mode for the CRM system).

Things get a little dicier when the users go off-network. Salesforce.com and Microsoft (MSFT) (among others) offer offline mode for their CRM systems, allowing users to cache records and access/edit them without a network connection. Perfect for airlines and buildings where network access just cant happen. Replication on reconnect is straightforward, typically following a "last update time wins" pattern. However, offline mode typically will not support all of your system customizations, and some advanced features will not be available at all without network connectivity. Further, the unavailability of documents or records from interfaced-systems (such as accounting or inventory) limits the utility of offline mode to fairly simple record updates.

Continue Reading

Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
This white paper explains how deploying SPARC T-Series servers, which can execute cryptography at full CPU speed, as the cornerstone of your secure CRM deployment mitigates risk while maintaining an advantageous TCO.
For your IT organization to keep pace with the business, you need a new, faster approach to infrastructure deployment-an approach that increases agility and accelerates time to application value. That's HP Converged Systems. Built on Converged Infrastructure, these systems deliver the industry's first portfolio of pre-integrated, tested, and optimized infrastructure solutions for applications running in virtual, cloud, dedicated, or hybrid environments.
Even though virtualization has brought positive change to enterprise IT over the last decade, some skepticism remains about how valuable virtualization can be in the way companies deliver and run business applications. Uncover the truth about how you can run your business critical applications with confi dence without sacrifi cing
availability or service quality-and at lower costs.
This IDG whitepaper highlights key findings based on the Quickpoll Survey conducted with more than 300 Enterprise and Commercial IT decision makers worldwide about the state of their virtualization of business critical applications. This paper answers such questions as: What drivers are pushing companies to extend virtualization beyond servers? and What value are they realizing? Central to the paper are key results that expose risks of the past (fears of limited ISV support, performance impact) no longer are a factor for companies moving to 80+% virtualized.
This guide focuses on key considerations for IT Architects who are in the process of migrating Java applications from UNIX to Linux as part of their VMware server consolidation project.
Watch the video to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as support considerations
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and disaster recovery and support considerations.
Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere® 5, VMware is helping customers accelerate the deployment of business-critical applications, including Exchange, SQL, SAP and Oracle.
Want to say goodbye to missed SLAs? VMware can help you virtualize mission-critical applications such as Oracle, MS Exchange and SharePoint to achieve dramatic improvements in uptime, performance and responsiveness. In this webcast, we'll discuss the key benefits of virtualizing your agency's most critical applications and Oracle databases as a necessary first step in fulfilling OMB's mandate to move IT services to the cloud. With VMware, you'll be on the way to quick, effective and full compliance.
The complexity, cost and technological bloat of traditional Java EE application servers are often barriers to running a lean and efficient IT organization. Increased need for scalability and rapid application delivery are driving businesses to reconsider the platform they use for application deployment. By combining the portability and agility of the Spring framework with a lightweight application server, your organization can meet business demands while staying within budget constraints. VMware vFabric™ tc Server is a modern, lightweight Java application server based on Apache Tomcat. It improves developer productivity, control and manageability-and is the most flexible platform for virtualizing Java applications and workloads for the cloud. View this webcast to learn about real-world examples of companies that have adopted VMware vFabric tc Server and how to plan for future cloud deployments.
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Resource Center