From football stadiums to tennis tournaments to promoting the Bing logo on basketball jerseys and the SAP logo on golfer Ernie Els' hat, tech companies are willing to spend big bucks to be part of professional sports. Here's a look at some of these unconventional teams.
Recent rumors have Oracle honcho Larry Ellison, a basketball nut, considering buying the NBA's Golden State Warriors. But for now Oracle just owns the naming rights to the Warriors' home court.
Previously known as the Oakland Coliseum Arena, the venue took on the Oracle moniker in Oct. 2006 when the Warriors and Oracle signed a 10-year agreement that changed the name to Oracle Arena (financials of the deal were not disclosed). It is often referred to as "The O" and it has the largest seating capacity of any California NBA arena, holding 19,596 fans. That's not surprising: Larry doesn't do anything in a small way.
The $28 billion net worth. The jets. The megayacht. The wedding pictures taken by Steve Jobs. (Yes, that Steve Jobs.) Take a look the posh perks of being Larry Ellison.
The hero and the villain. It's the age-old formula that pervades today's reality TV showdowns, the shenanigans of professional wrestling and cinematic classics like Star Wars. Tech is no different, with its passionate heroes who balance profit with innovation and social responsibility, and the money-mad, egomaniac villains who simply cannot be trusted. Here's a look at tech's good guys and bad guys.
Maybe you know Apple fanboys, but can you tell an Oracle high flyer from a Salesforce.com disciple? An IBMer from an SAP enthusiast? Mix them up in a work or social setting and you could be conversation roadkill. Here's our highly unofficial guide.
While some of the technology industry's brightest minds were inventing the first PCs and developing groundbreaking software, they were also feeding their heads with LSD. Here's a look at nine tech visionaries who's mind-blowing adventures on acid have forever influenced the direction and ethos of the computer industry.
The origins of iconic tech products. High-tech hotels. The top 10 cities for tech workers. The silliest BlackBerry accessories. Get it all right here and much, much more.