Google Apps Basics

Google Apps is a valid and inexpensive alternative to Microsoft Office, but lacks rich functionality.

By Jon Brodkin
Wed, April 28, 2010

Network WorldGoogle would like you to believe that its hosted e-mail and office productivity tools are just as good as Microsoft's (MSFT). While that's probably not the case yet, Google (GOOG) Apps is a valid and inexpensive alternative to Microsoft Office for many types of customers. (See related story, "Google Apps vs. Microsoft Office: Who will win the office war?") Here's what you need to know about Google Apps.

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Key components: Google Apps includes all the major applications businesses need to collaborate: e-mail, calendaring, a word processor and several other Web tools. Gmail for business users provides 25GB of storage, spam blocking, and a 99.9% uptime guarantee. Google Calendar includes the ability to compare multiple calendars to determine optimal meeting times; integration with e-mail and other calendar apps; shared project calendars; access on mobile devices; and ability to publish calendars on Web sites. Google Docs provides word processing, spreadsheets and presentation creating tools, all hosted online, with the ability for administrators to manage file sharing permissions. Google Postini provides hosted e-mail security and archiving for Gmail.

Understanding What Google Apps Is (And Isn't)

More Apps include Google Groups, for mailing lists, content sharing and searchable archives; Google Sites, a Web site creation tool for people who lack knowledge of coding and HTML; and Google Video, a private video sharing service for internal communications such as corporate announcements.

What it costs: The business price is $50 per user per year; individual users can access Gmail, Google Docs and other Apps for free. Postini services cost extra, ranging from $12 to $45 per user per year.

How many businesses are using it: More than 2 million companies are using Google Apps, including big organizations such as, the semiconductor firm Avago Technologies (AVGO) and the City of Los Angeles, according to Google. (See related story, "Los Angeles chooses Google Apps over Microsoft".) But the adoption numbers aren't as impressive when looking at the entire business world. An IDC survey in July 2009 shows that nearly 97% of businesses were using Microsoft Office, and 77% were using only Microsoft Office. Nearly 20% reported extensive use of Google Docs, but not at the exclusion of other tools.

A separate survey by Information Technology Intelligence Corp. (ITIC) in January 2010 indicates that 4% of businesses are adopting Google Apps as their primary e-mail and productivity software, and that Google's popularity is primarily among the smallest businesses. But Google Apps adoption still lags behind OpenOffice and IBM's (IBM) Lotus Notes, let alone Microsoft, according to ITIC. The ITIC survey was based on responses from nearly 800 IT managers worldwide and the IDC survey on 262 respondents.

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