Think Apple Is Big Now? You Ain't Seen Nothing Yet

Reading between the lines, Apple's big earnings point to even bigger things to come, say analysts.

By
Wed, July 21, 2010

CIO — All signs from Apple's (AAPL) jaw-dropping quarter point to even greater times ahead, says analysts. Even businesses are riding this wave. Eighty percent of the Fortune 100 are either deploying or piloting the iPhone, boasted Apple COO Tim Cook during the quarterly earnings call, and 50 percent are doing the same with the iPad.

"It's incredible," Cook says.

This week, Apple posted rosy third-quarter earnings highlighted by a 78 percent jump in profit to $3.25 billion from $1.8 billion a year ago. Revenue grew 61 percent to $15.7 billion, up from $9.7 billion last year. "Apple's earnings growth was pretty darn impressive," says Gartner (IT) analyst Van Baker.

Apple's quarter was driven on four fronts: Apple's new iPad, Macs, iPhones as well as solid international sales.

Apple's iPad has leapt out of the gate: Consumers gobbled up 3 million units in the first 80 days since its launch in April. It's an entirely new product category with a sea of potential ahead of it. "Our guts tell us that this market is very large, and we believe that iPad is really defining it," noted Apple's Cook.

Part of the iPad's success is that it taps into the emerging e-reader market. Amazon recently validated e-readers by pointing out that e-book sales are beating hard-cover book sales. In only a few weeks since its debut, the iPad captured 16 percent of the e-reader market, surpassing more established players like the Sony Reader (10 percent) and seizing second place behind the Amazon Kindle (62 percent), according to ChangeWave Research.

What does this mean for consumers? "Media tablets like the iPad are going to drive the price of e-book readers down," says Gartner's Baker. "We'll see a $99-ish price point this year."

One of the big surprises in Apple's earnings report was the record-setting sales of Macs. Apple sold 3.47 million Macs during the quarter, a 33 percent growth from the year prior, beating the 22 percent PC industry growth rate.

Wasn't the iPad supposed to cannibalize the Mac market? Apple said it's still too early to tell, although Baker doesn't think the iPad will cannibalize the Mac down the road. Rather, iPad sales will come at the expense of netbooks, which Apple doesn't play in. "It's not likely to impact Apple too much," he says. "We don't think it will hit the mainstream notebook market at all."

Of course, another hot Apple product is the iPhone. Apple sold 8.4 million units in the quarter, 61 percent more than the same quarter a year ago. The iPhone has been selling like hotcakes every quarter, but rough conditions this quarter make the number of units sold even more impressive.

Continue Reading

What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Read this solution brief to learn how inventory optimization can facilitate coordinated, integrated and multi-echelon inventory planning, improving turns and service levels while freeing working capital.
Whether your data center is large or small, it faces a similar set of roadblocks to efficiency, uptime, and ROI. This white paper reveals the six most common and intractable problems facing the data center and explains how to rectify them while improving efficiency and uptime.
Innovations are changing the role procurement plays within the enterprise. SAP's Chris Salis, Global Vice President of Procurement Solutions, and Emily Rakowski, Senior Director and Head of Procurement Solutions Marketing discuss how SAP Procurement Solutions are the strategic differentiators of innovation.
In August 2011, Benny Kirsh was named VP and CIO at Infoblox, an industry-leading developer of network infrastructure automation and control solutions. With more than 25 years of experience, Kirsh is responsible for driving strategic advancements via the company's IT infrastructure and applications.
In this Quest white paper, gain a deeper understanding of all the dangers involved with privileged account ("super user") management. Learn to mitigate risks by enabling granular access control and accountability for admin or super user accounts. Read it today.
As more and more CIOs are beginning to see significant benefits from letting employees choose the device they use to get their jobs done, the Bring Your Own Device (BYOD) trend is spreading. According to the Computerworld Consumerization of IT Study, about half of the 604 respondents said their organizations allow employees to do work using their own devices either away from the office or at work. Whether these devices are smart phones, tablets, or laptops that are used in the office or while working remotely, companies that embrace this trend are finding their employees are more productive and experience greater job satisfaction. What's more, enterprises can significantly reduce up front costs and allow for flexible work hours by letting employees use their device of choice anytime, from anywhere.
Date/Time: June 5, 2012, 11:00 a.m., EDT, 4:00 p.m. BST / 3:00 p.m. UTC

Please join us for this webcast, as Dr. Barry Devlin, Founder and Principal, 9sight Consulting, describes what operational analytics can do for your business and reviews an architectural approach that will enable you to make it a reality.
Have you been thinking about what it would take to start using virtualization? Or do you know the basics and want to find out more? No problem. This webcast is designed for anyone with little to no knowledge of virtualization technology. Attend this webcast to learn:

-A basic overview of the business value of the technology and some key capabilities that make virtualization so valuable to IT and the businesses you serve.
-The basics for creating virtual machines and the key choices that can be made along the route to deployment.
View this on demand webcast to learn if moving business communications to the cloud is right for your business. Featured industry experts DMG Consulting LLC president, Donna Fluss, Frost & Sullivan principal analyst, Michael DeSalles, and Interactive Intelligence senior vice president, Joe Staples discuss this topic and help you answer your pressing questions at the conclusion of this web event.
In this webcast, Vantage Point Performance's Michelle Vazzana will reveal how to coach your reps to better performing pipelines.
In this webcast produced by the Sales Management Association (SMA), Forrester's Scott Santucci will explore the new sales paradigm and discuss how businesses must transform their selling models into dynamic, communications-intensive systems, empowering individual sellers to define, create and deliver value to customers.
SAP Sales OnDemand is intuitive, leveraging social collaboration capabilities you already know how to use. It enables fast, effective team collaboration and account management to help you sell more effectively. Watch the video to see how!
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Sponsored Links

High performance. Delivered. Click to see Accenture's client successes

Master the cloud with the power of convergence from HP

Connect with IT leaders redefining mobility at the Enterprise Mobile Hub

Choose New and manage one device instead of 170

Choose New for 8x the firewall and NAT performance

Check out a smart way of mobilizing your business with enterprise-ready Samsung Mobile.

Redefine your data center with HP servers.

Enhance your business with Windstream IT Solutions. Speak to someone local.

BlackBerry® Mobile Fusion. Different mobile devices. One platform.

CYBERMARYLAND | Learn Why Maryland is the Epicenter for Cybersecurity

Get Ethernet speeds from 1 Mbps to 10 Gbps - Comcast Business Class

Cognizant. Leading in Business, Application & Technology Services

Collaboration: driving better business outcomes

Gain cutting-edge insights at MIT in 2-5 day executive programs.

Click to see how Accenture has delivered high performance to clients

Complimentary Gartner Report on BYOD: Media Tablets & Beyond. View Now

Elevate storage agility and efficiency with HP 3PAR storage.

Choose New and slash the number of devices you manage

Customized information views & Twitter events at New Fulcrum Point

Splunk translates machine data into "aha" moments for IT and the business.

ManageEngine Desktop Central - Automate and Audit Your Desktop Management! Learn More...

Cloud Readiness Starts with Intel® Technology

Visit the Virtually There Learning Page to learn how to use virtualization to your competitive advantage.

Free: Hunter Muller's "The Transformational CIO."

Join us for an upcoming Microsoft 365 live online demo event.

Discover your easiest path to unified communications

Virtualizing Your Infrastructure Just Got Easier

Connect with global CIOs now at Enterprise CIO Forum

Resource Center