The Trouble with Going Google: Four Reasons Why I Got Out

Google Apps doesn't work for all companies. Here, two customers who left Microsoft for Google Apps, then switched back, discuss their pain points.

Wed, August 11, 2010

CIO — Having been in the enterprise productivity apps game for only three years, Google (GOOG) has made impressive strides with Google Apps, its Web-based messaging and collaboration suite.

Since the 2007 introduction, Google has gone from zero to more than 2 million business customers with high-profile examples including Jaguar Land Rover, Motorola (MOT), Konica Minolta and fashion conglomerate Roberto Cavalli.

Google has also won Google Apps deals with government agencies such as City of Orlando and City of Los Angeles (where all is not rosy) and sold state-wide school district migrations in Maryland, Oregon, Iowa and Colorado.

Google Apps' big draw is still price. For $50 per user, per year companies get 25GB of e-mail storage through Gmail along with Google Calendar, Google Talk and Google Groups. Collaboration apps such as Google Docs, Google Sites and Google Video are also included. As part of the deal, Google promises 99.9 percent uptime reliability and 24/7 customer support with Google Apps.

But Google Apps doesn't work for everyone.

[ For complete coverage on Microsoft's (MSFT) new Windows 7 operating system -- including hands-on reviews, video tutorials and advice on enterprise rollouts -- see's Windows 7 Bible. ]

Both Aisle7, a small health and wellness marketing company, and Serena Software, a mid-size maker of change management software, left Microsoft for GAPE (Google Apps Premier Edition) then switched back, choosing Microsoft's more expensive cloud-based service, BPOS (Business Productivity Online Suite).

Among the pain points both companies cite: Hits to e-mail productivity and insufficient customer support.

1. E-mail Interface Quirks

Aisle7, a small health and wellness marketing company that provides content for Web sites and in-house kiosks for stores such as Whole Foods and Wal-Mart (WMT), moved to Google Apps for its 32 users in early 2009 mostly because of the low price and 25GB of e-mail storage space.

Hamstrung by an Exchange server that was failing and costly to manage, Aisle7 needed to save money, says IT manager Jake Harris. Aisle 7's did not want to have Google Apps replace Outlook and Office, but rather complement them.

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"We quickly realized that the attitude of our users was: 'Take Outlook from my cold dead hands,'" says Harris. "Only 10 people were using Gmail for e-mail initially and within three months it was down to two people. Most did not like how threaded messaging and meeting requests work in Gmail."

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