IDG News Service — -- Name: Jeff Babka

-- Age: 57

-- Time with company: 4 months

-- Education: University of Dayton, Dayton, Ohio, BS in Business Administration with a major in Accounting (Magna cum Laude, 1973); Manhattan College, Bronx, New York, MBA (1981); Stanford Executive Program (1990)

-- Company headquarters: New York, NY

-- Revenue: $100M+

-- Countries: U.S., U.K., France, Germany

-- Number of employees: 250

-- Number CFO oversees: 33

Where did you start in finance and what experiences led you to the job you have today?

I started my career in public accounting back in 1973 and passed the CPA exam in May of 1974. Just to show you how long ago that was, there was only one FASB pronouncement out then but it wasn't out for six months so we didn't need to know it for the CPA exam.

I was fortunate to have a wide variety of both financial and non-financial experiences over my career, all of which in combination seemed to prepare me well for becoming a public company CFO and taking companies down the IPO path. My longest tenure was with AT&T and then Lucent Technologies after the spin off in 1996. I had several financial roles there, including being CFO of a $6 billion business unit, and managing a very small team with the remit of taking a domestic product line to international markets. The international experience was invaluable in learning to deal with cultural and technical financial issues across borders.

My first public company CFO experience was with Indus International, an enterprise asset management software company, which had a major contract with the U.K. Ministry of Defense suspended right before I joined. We spent nine quarters getting the company back to profitability and were able to raise some capital on Wall Street and do a couple acquisitions, which along with some significant downsizing, brought the company back to profitability. I guess it was the job I did there that gave our financial sponsors the idea that I could be a good candidate to take a communications company in their portfolio public. That company was NeuStar, which we took public in 2005 and it was the Renaissance Capital and IFS IPO of the Year for 2005. That success got me to Sophos in 2009, which was acquired by a U.K. private equity firm just as we were about to hold our IPO organizational meeting. Since Sophos didn't need a public company CFO in the U.S., I like to say that both Lebron James and Jeff Babka became free agents on July 1, 2010! Lebron "took his talents to South Beach" and after a couple of months of relaxation, I took mine to the Big Apple when Doug Stevenson, Vibrant Media's co-founder and CEO, offered me the opportunity to join them as CFO on Sept. 1.

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