CIO
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If you're a pro at using social media—think Facebook, LinkedIn and Twitter—turning that hobby, or job skill set, into a new career is becoming increasingly common. According to a U.S. News and World Report, employers posted three times as many jobs with "social media" in the title in 2010 than in 2009. Businesses are trying to fill a huge demand for individuals who can use these Web-based networks to a company's benefit, the report said.
"We're still in the early adopter phase of social media jobs," says Mike Ramer, President of Ramer Search Consultants, which works with leading companies in media and communications. "I like to say that right now we're in the third inning of a nine-inning game."
Ramer estimates that these new positions—specifically C-level ones—will take some time to mature, anywhere from two to five years. Currently, most of these rising positions report to marketing, he says, but likely will have dotted line responsibility to human resources or IT. "Social media has a real information management element to it."
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CIO
—
If you're a pro at using social media—think Facebook, LinkedIn and Twitter—turning that hobby, or job skill set, into a new career is becoming increasingly common. According to a U.S. News and World Report, employers posted three times as many jobs with "social media" in the title in 2010 than in 2009. Businesses are trying to fill a huge demand for individuals who can use these Web-based networks to a company's benefit, the report said.
"We're still in the early adopter phase of social media jobs," says Mike Ramer, President of Ramer Search Consultants, which works with leading companies in media and communications. "I like to say that right now we're in the third inning of a nine-inning game."
Ramer estimates that these new positions—specifically C-level ones—will take some time to mature, anywhere from two to five years. Currently, most of these rising positions report to marketing, he says, but likely will have dotted line responsibility to human resources or IT. "Social media has a real information management element to it."
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As the prevalence of these positions increase, companies are being "optimistically cautious" in hiring, Ramer says. Business leaders are acknowledging the social media trend, but they're still concerned about managing risks within the organization.
Here's a look at three rising social media careers plus do's and don'ts when applying for them. Note that the salaries will differ depending on the size of the business, location and to whom the position reports, Ramer says.
1. Community Manager
Experience: 0 to 3 years for entry level; 4 to 6 years for junior level
Responsibilities: Community managers tend to focus on maintaining a brand's Facebook page or Twitter account and keeping conversations alive, says Ramer. They manage the company's online presence and gather feedback about it from the marketplace. Community managers also work as liaisons between the brand and the customers. People in these positions tend to wear many hats, including customer relations, marketing and public relations. Be on the lookout for the buzzwords "engaging" and "motivating."
Compensation: Some community manager positions are part-time and pay hourly wages. Other businesses hire full-time community managers. Entry-level community managers at a startup or small business can expect a starting salary of $30,000 to $35,000. Junior-level community managers (with four to six years of experience) can expect $35,000 to $45,000, Ramer says.
2. Social Media Director
Experience: 6 to 10 years
Responsibilities: Responsibilities may include overseeing the company's social media strategy as well as its development and execution. Social media directors can be responsible for social media teams across internal brands and platforms, coordinating and executing the planning of social media campaigns and acting as an advocate of social media integration within the company. This position will likely report to the chief marketing officer, with possible dotted lines to HR and IT.
Compensation: Depending on the size and location of the business, social media directors can expect to make between $65,000 and $85,000, Ramer says.
