Forrester: Companies Need Chief Mobility Officer

The explosion of the mobile app market that started on the iPhone "only scratches the surface of what's about to emerge", according to analyst house Forrester, and firms will have to think about appointing a chief mobility officer to cope.

By Antony Savvas
Tue, March 08, 2011

Computerworld UK — The explosion of the mobile app market that started on the iPhone "only scratches the surface of what's about to emerge", according to analyst house Forrester.

Slideshow: 15 Best iPhone Apps for Newbies
Slideshow: 15 Best iPad Apps for Newbies
Slideshow: 19 Must-Have BlackBerry Apps for Newbies

Businesses will have to think about appointing a chief mobility officer to cope, the company said.

According to the "Mobile App Internet Recasts The Software And Services Landscape" Forrester report, over the next five years the scale and scope of the app market will expand through "a new wave of innovation".

Slideshow: 8 Essential Android Security Apps
Slideshow: 15 Best Google Android Apps for Newbies -- All Free

The analyst house said the growing and changing app market will take advantage of cloud-based services, smart computing, and newly app- and internet-enabled devices, like cars, appliances and entertainment systems.

While Forrester estimates that the revenue from paid apps on smartphones and tablets was $1.7 billion (£1.05 billion) worldwide in 2010, the proliferation of "intelligence anywhere" apps will result in a compound annual growth rate (CAGR) of 82 percent through to 2015.

Forrester said the boundary between business and the consumer, which has been steadily eroding since the advent of the PC, will completely disappear through the "App Internet" market. With it would come the rise of the chief mobility officer, responsible for managing App Internet efforts that span the call centre, customer service, marketing, e-commerce, and IT.

Now read: Forrester says Apple 'blowing it' with app subscription scheme

Originally published on www.computerworlduk.com. Click here to read the original story.
Our Commenting Policies