LinkedIn Today: Tour What This Service Can Do for You

LinkedIn's newest product, announced Thursday, aims to be your go-to source for daily industry news. Here's a look at the benefits and some quick tips on how to customize it.

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Thu, March 10, 2011

CIO — LinkedIn has launched a beta product called "LinkedIn Today"—a social news service that aggregates the top headlines and stories related to your industry and based on what your connections share.

According to Liz Reaves Walker, senior product manager at LinkedIn, the company hopes to make this platform the go-to source for users to keep current on industry news. "For people who are short on time, we think this is a great product to help you get a sense for what matters," she says. LinkedIn Today launched to 22 industries and is also now available as a feature on the LinkedIn iPhone app.

The announcement follows LinkedIn's admission in its initial public offering document that "a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generated by a minority of our members."

Lewis Howes, author of LinkedWorking, says this could be a key for keeping users on the site.

"There has never been a 'sticky' part of the site to keep members coming back each and every day. Once LinkedIn Today is more prominently featured on the homepage for users, it could take them away from other [news] sites and keep them using LinkedIn more frequently."

Here's a rundown of how LinkedIn Today works, plus a look at the mobile app.

LinkedIn Today: Your "Front Page"


Visit linkedin.com/today or click the News tab from your LinkedIn homepage to access it. Note that not everyone's "LinkedIn Today" front page will look the same. The stories are aggregated based on the industries with which you are associated or have expressed interest.

[Want more LinkedIn tips, tricks and analysis? Check out CIO.com's LinkedIn Bible.]

The main story at the top is the most-shared story within the LinkedIn community. For some, you'll see when the post was first shared, in which industries it's trending and which of your first and second connections have posted it. Below the main story are the other top stories that you can browse.

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