Execs Get Ready: Workers Will Soon Be Running Companies
In five years, employees will be running much of the show at many companies, and executives should plan to get out of their way as much as possible.
Wed, June 22, 2011
That's the message Sara Roberts, president and CEO of Roberts Golden Consulting, told an audience at the annual Enterprise 2.0 conference here on Wednesday.
In an interview prior to the keynote speech, Roberts said that enterprises are facing a sea change as important daily decisions are increasingly made by non-executive workers taking advantage of emerging Enterprise 2.0 tools that provide direct access to important information and key corporate contacts.
"When I say, 'Employees will be running your enterprise in five years,' I'm sure a lot of people are saying, 'Oh, come on. That's a bit of a stretch.' Actually, five years is optimistic," Roberts told Computerworld.
"Employees are running a lot of enterprises now, she said. "The old way of managing has cracks and fissures."
Depending on the situation, it could take three, five or even 15 years for corporate managers to realize that the traditional corporate hierarchy no longer works, as younger, tech-savvy workers increasingly call for and use enterprise-level social collaboration tools.
"People think things have changed because of the economic downturn" and are asking, "When are we getting back to normal? There's going to be a new normal -- we just need to get out of employees' way. We're going to have to equip employees to make decisions every single day so we can move quickly," Roberts said.
Roberts did stress that she's not advocating for leaderless companies. Instead, managers should create ways for employees to push through an operational short-cut or jump on a competitive advantage when they see it.
"Employees are no longer sitting back," Roberts noted. "We have to recognize that employees are resourceful and collaborative and they will do what they need to do to get a job done. This is the first time in our history that we have communications technology that can make a big company feel small, [offering] the human benefits of small companies that can help encourage creativity and collaboration."
Roberts told the story of a Fortune 100 retailer with a big, extensive bureaucracy that in the past required workers to seek out managers for information to help them make decisions.
Today, employees at that company use social networking software to query multiple colleagues, which can allow them, for example, to quickly find out who's the distributor for a product or to get a list of best practices for a particular problem.