RIM Developer Guru on Why You Should Believe in BlackBerry

CIO.com's Al Sacco sat down with BlackBerry-maker RIM's Director of Developer Relations, Mike Kirkup, to discuss the Canadian company's latest products, the much anticipated Android App Player for PlayBook--and when it will be released--as well as why RIM and BlackBerry are not going anywhere anytime soon.

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Mon, August 15, 2011

CIO — Last week BlackBerry-maker Research In Motion (RIM) (RIM) held a first-of-its-kind BlackBerry developer event, called the "BBM Hackathon," in which a group of talented mobile software developers packed into New York City's swanky Ace Hotel for a few days, to share ideas and information and build the best BlackBerry applications that integrate with RIM's popular BlackBerry Messenger (BBM) IM app as quickly as possible.

RIM's Mike Kirkup
RIM's Mike Kirkup

After heading to New York for the Hackathon, schmoozing with developers and hopelessly trying to comprehend the complex details of the BlackBerry development process--I'm not a developer, nor do I play one on TV--I was fortunate enough to get a sit down with RIM's Developer Relations Director Mike Kirkup.

In the shadow of the Empire State Building, Kirkup and I talked about everything from the new BBM Social development tools that he hopes will bring BBM and BlackBerry to the next level in the mobile space, the brand new BlackBerry 7 OS, and why he's not worried about the future of RIM and BlackBerry, despite a growing negative public sentiment around the Canadian company.

1) BlackBerry Messenger Social--And What It Means to You

RIM recently released new development tools that allow BlackBerry software builders to integrate their applications with BlackBerry Messenger (BBM), RIM's proprietary IM app, and Kirkup is particularly excited about the potential of these "BBM Social" tools for both developers and BlackBerry users.

"BBM Social represents a new opportunity for [app] discovery," Kirkup says, because when one BlackBerry user links a BBM-Social-enabled application to his or her BBM account and shares information via a BBM status update, it then brings that app to the attention of all of that user's BBM contacts. And sharing information on a new app also serves as a sort of endorsement for the software, from trusted BBM friends.

For instance, a BlackBerry user who has connected the BBM-Social-enabled foursquare for BlackBerry application to his BBM account can share "check-ins" and other location information via BBM. And BBM contacts who may not already use foursquare could be compelled to check out the service, since they're seeing other BBM friends use it.

The BBM Social tools could also be used to integrate games with BBM, so one BlackBerry user could instantly invite others friends to join in the action via BBM. And BBM users can view their connections' profiles to see which BBM-enabled apps they're currently using and find new software they may have missed otherwise.

Read more about BBM Social on RIM's developer blog.


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