From Tapes to Bits: Digital Asset Management

By Meridith Levinson

PAGE 6

Rantanen and MacCarn say they’re seeing some progress. "We’ve just now seen this past year some third parties like Telestream being able to support Avid formats so that there’s somebody other than Avid that can do some of this converting," says MacCarn. "That’s a good sign."

They also add that Avid has become more cooperative since WGBH got one of its competitors, Apple, to join the effort.

And as the reference architecture picks up steam, Rantanen says it’s becoming easier to get more vendors involved. "We have this illustrative group of referenced vendors, and now people don’t want to be left out."

Senior Writer Meridith Levinson can be reached at mlevinson@cio.com.

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