4 Ways to Manage Your Online Reputation
As we approach Data Privacy Day, it's a good time to grab the reins of the sprawling online content about you that you and others have created. Microsoft offers steps to protect your increasingly important online image.
Tue, January 24, 2012
CIO — This Saturday, Jan. 28, is Data Privacy Day. DPD, as it's known, is a day to "increase awareness of privacy and data protection issues among consumers, organizations and government officials and help industry, academia, and advocates to highlight consumer privacy efforts."
Hear, hear. Data privacy, we can all agree, is important. Nobody, from the teenager posting party photos on Facebook to the Fortune 500 CIO in charge of terabytes of data, wants their information compromised.
To honor DPD, Microsoft commissioned a survey (conducted by Blueocean Market Intelligence) of 5,000 people (children between ages of 8 -17 and adults between 18-74) throughout Canada, Germany, Ireland, Spain, and the United States. The results indicated that most of us are not vigilant about protecting our online profiles and reputations.
Your "online profile", according to the Microsoft survey, is the sum of online content about you (credit card purchases, medical records), content that you've created (emails, videos, posts on social networks) and content about you created by others (someone posting a picture or comments about you on a social network or website).
Your "online reputation" is the image created of you through information you or others shared online in blogs, posts, pictures, tweets and videos.
The Microsoft survey indicates that 67 percent feel they are in control of their online reputations but only 44 percent actively think about the long-term consequences of their online activities.
Shouldn't we all — not 44 percent of us — think about the consequences of our online footprints? As social media sites like Facebook and Twitter have opened up the world, for better or worse, and as we do more banking and bill paying online, managing online reputations has never been more important.
After all, many employers use Facebook to assess job candidates, and colleges and insurance companies may search for photos and web postings to evaluate applicants.
So how do we become better digital citizens? Here are some steps you can take, according a company blog post penned by Microsoft chief privacy officer Brendon Lynch.
Stay Vigilant and Conduct Your Own 'Reputation Report'
-Search all variations of your name in search engines, and evaluate whether the results reflect the reputation you'd like to share with the world, including current or future employers, colleagues, friends and family members. Microsoft research found that 37 percent of adults never do this.
-If you find information about yourself that is inaccurate or less than favorable, respectfully request that the person who posted it remove it or correct an error.