Android Tablets Finally Catching on, Says Strategy Analytics

It's taken a while but Android tablets may finally be starting to make a dent in Apple's share of the overall tablet market.

By Brad Reed
Thu, January 26, 2012

Network World — It's taken a while but Android tablets may finally be starting to make a dent in Apple's share of the overall tablet market.

RELATED: Tablet ownership nearly doubles over the holidays

FIRST LOOK: The Amazon Kindle Fire

According to the latest research from Strategy Analytics, manufacturers shipped 10.5 million Android-based tablets in the fourth quarter of 2011, good for 39.1% of all tablets shipped in the quarter. Apple's iPad still remained the king of the tablet hill, however, as Apple shipped 15.4 million iPads in the quarter, good for 57.6% of all tablets shipped.

Slideshow: Hottest Tablets
2012: The Year of the Tablet (Finally)?

The new numbers do reflect significant growth for Android tablets over the past year, however, as Android-based tablets accounted for just 29% of all shipments in the fourth quarter of 2010 while iPads accounted for a whopping 68.2% of all shipments over the same period. Neil Mawston, the executive director at Strategy Analytics, says the growth of Android tablets has been very similar to the growth of Android-based smartphones, as multiple vendors have all come out with their own versions of tablets that run on Google's free-to-use mobile operating system.

"Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes," he says. "Android is so far proving to be relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android's operating system, user-interface and app store ecosystem."

Google has attempted to address fragmentation complaints on its Android devices with the release of Android 4.0 (a.k.a., "Ice Cream Sandwich"), the first version of the Android platform that's designed to run the same on both tablets and smartphones. The operating system also comes with several new features, including a lock screen that can unlock using facial recognition software; Android Beam, technology that lets users send contact information, directions, Web pages and more via NFC by tapping their phones together; and integration with the Google+ social network that lets users host online video chats among their circles of friends.

Although Apple's iPad has completely dominated the tablet market over the last two years, a new batch of low-cost tablets started hitting the market over the past month, led by Amazon's popular Kindle Fire tablet that sells for $199 and that runs on Google's Android operating system. Amazon has claimed that the Kindle Fire has been "the most successful product we've ever launched" and Barclays analyst Anthony DiClemente estimated that Amazon sold 5.5 million Kindle Fire units over the first quarter of its release. These numbers still pale in comparison to that iPad, however, which sold an estimated 13 million units in the fourth quarter of 2011.

Read more about anti-malware in Network World's Anti-malware section.

Originally published on www.networkworld.com. Click here to read the original story.
What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Online job search site SnagAJob.com needed a quick and reliable online presence. After assessing its web optimization strategy, the company traded its hardware traffic management solution for a virtualized environment that could match anticipated growth. With Riverbed® Stingray™ Traffic Manager supporting its new virtual environment, the company is now well on its way to meeting its goal of 99.9 percent uptime.
IBM DB2 provides application cluster transparency technology that equips organizations running OLTP applications with the ability to deliver high availability and continuous uptime for transactional data, plus the flexibility and capacity they need to remain competitive.
HP is driving the evolution of what we call the Instant-On Enterprise. It is an enterprise that embeds technology into everything it does to better serve citizens, partners, employees, and clients. We believe that today's Instant-On Enterprises need to think differently about how they source and deliver services that are enabled by technology. They need to take advantage of a hybrid delivery model-one that truly optimizes the mix between traditional IT, private cloud, and public cloud.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
As you know, everything is mobile, connected, interactive, and immediate. This is exactly why organizations need a highly agile IT infrastructure in order to keep pace with extreme fluctuations in business demand. This book will help you understand why infrastructure convergence has been widely accepted as the optimal approach for simplifying and accelerating your IT to deliver services at the speed of business while also shifting significantly more IT resources from operations to innovation.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
This white paper describes the major requirements for network management solutions to help the organizations become more profitable, efficient and reliable.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
One of the key strategies that IT teams are pursuing to reduce capital costs while boosting asset utilization and employee productivity is the transition to highly virtualized data centers. However, IDC finds that expectations for further boosts in IT asset use and operational efficiency often surpass the actual results for a variety of reasons. These problems can quickly overwhelm any hoped-for benefits as the scope of virtual server deployment expands.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
As greater numbers of datacenter servers transition from the physical to the virtual world, the components of virtualization success come to the fore. What scores of organizations have discovered is that success is derived from an optimal pairing of the right software platform with the right hardware platform.
Business users increasingly demand 24x7 availability of their data while IT departments face the challenge of ensuring maximum availability while operating with limited budgets.
Learn how to get the most from your cloud investment in our on-demand webinar from BMC and InformationWeek. You'll hear how integrating the cloud into your production workload brings critical business benefits.
Date: May 31, 2012
Time: 1 PM EST

Organizations are reaping the benefits of simplifying IT, lowering costs and dramatically improving transactional throughput by deploying optimized application-to-disk solutions. These pre-tuned, tested solutions encompass a wide variety of applications and use cases. Hear from industry experts, and IT executives, how these full-stack solutions can achieve three times faster deployment times and up to 75% reductions in acquisition and operational costs.
Find out when you join EMA Senior Analyst, Torsten Volk, for a discussion on the 2012 trends in workload automation and how these trends contribute to better connecting workload automation to business processes. These trends are derived from EMA's empirical research work conducted for the 2012 Workload Automation Radar Report.
What if you could run financial and operational planning cycles 10 times faster? Or monitor and adjust marketing campaigns in real time? What if you could instantly visualize how a price change would impact the profitability of thousands of products?
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Sponsored Links

Master the cloud with the power of convergence from HP

Connect with IT leaders redefining mobility at the Enterprise Mobile Hub

Choose New and manage one device instead of 170

Choose New for 8x the firewall and NAT performance

Check out a smart way of mobilizing your business with enterprise-ready Samsung Mobile.

Redefine your data center with HP servers.

Enhance your business with Windstream IT Solutions. Speak to someone local.

BlackBerry® Mobile Fusion. Different mobile devices. One platform.

Click to see how Accenture has delivered high performance to clients

CYBERMARYLAND | Learn Why Maryland is the Epicenter for Cybersecurity

Get Ethernet speeds from 1 Mbps to 10 Gbps - Comcast Business Class

Cognizant. Leading in Business, Application & Technology Services

Collaboration: driving better business outcomes

Gain cutting-edge insights at MIT in 2-5 day executive programs.

Complimentary Gartner Report on BYOD: Media Tablets & Beyond. View Now

Elevate storage agility and efficiency with HP 3PAR storage.

Choose New and slash the number of devices you manage

Customized information views & Twitter events at New Fulcrum Point

Splunk translates machine data into "aha" moments for IT and the business.

ManageEngine Desktop Central - Automate and Audit Your Desktop Management! Learn More...

Cloud Readiness Starts with Intel® Technology

High performance. Delivered. Click to see Accenture's client successes

Visit the Virtually There Learning Page to learn how to use virtualization to your competitive advantage.

Free: Hunter Muller's "The Transformational CIO."

Join us for an upcoming Microsoft 365 live online demo event.

Discover your easiest path to unified communications

Virtualizing Your Infrastructure Just Got Easier

Connect with global CIOs now at Enterprise CIO Forum

Resource Center