Relax, Facebook Timeline Paranoia is Misguided

Everyone seems to be all in a tizzy over the impending switch to the new Facebook Timeline layout. It's going to be OK people

By Tony Bradley
Fri, February 03, 2012

PC World

The Facebook Timeline is coming whether you like it or not. I have been using it on my personal Facebook profile since it was offered as an option, and I like it. But, with the mandatory switch to the Timeline coming imminently for all Facebook users, a survey from Sodahead.com finds an overwhelming majority are opposedto the new layout.

Your Complete Guide to Facebook Timeline

Specifically, the survey discovered that overall 70 percent dread the mandatory switch to the new Facebook Timeline layout. Younger respondents were more likely to approve of the new format, but even the 18 to 24 year olds a the most receptive demographic segment a maxed out at 30 percent.

What is the big deal about the Facebook Timeline? I think those opposed to the new layout are confused on a couple crucial points. First, the Timeline is not exposing any posts, photos, or information that aren't already out there. News flash: if people can see it on your Timeline, then they could already see it anyway. Facebook isn't hacking into your life and dredging up secrets you don't wish to share. It is simply delivering the content you have already shared in a different format.

Second, you control who sees your posts. Facebook has always provided controls that let you choose who a given post or photo is shared with, and nothing about Timeline is going to change that. As you post new content on Facebook, you can choose to make it public, share it only with the friends in your Facebook network, limit it to specific lists of friends you have created, or customize precisely who should see it.

Personally, I find the Facebook Timeline makes Facebook more engaging. The current (or old in my case) format is linear and boring. It doesn't help you actually be social with those in your Facebook network, and if a given post isn't on the first page you'll likely never see it. It is awesome to be able to view a friend's Facebook profile, and scroll through the Timeline to learn or reminisce about major life events.

The bottom line is this: if the Facebook Timeline exposes anything that you wish others wouldn't see, the fault is yours for not applying the appropriate privacy controls in the first place.

The hoopla over Timeline is just like every other change that has occurred on Facebook. People just dislike change. There is generally some vocal backlash, with calls to boycott and petitions to roll back the update, and then everyone gets used to it and the protests fade away.

Eventually Facebook will make some new change that tweaks or replaces the Timeline, and many of the same people throwing a fit about being forced to switch to the Timeline will be the same ones whining about how much they love the Timeline and hate the new changes.

Embrace change. Rinse, and repeat.

Originally published on www.pcworld.com. Click here to read the original story.
What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Gartner's report affirms the key role of web content management as part of a larger digital marketing strategy for engaging and serving customers/citizens. In this must read Gartner Magic Quadrant for WCM, analysts evaluate technology providers based on their ability to execute and completeness of vision.
The web content management (WCM) market is growing based on customer experience (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies.
Many factors influence what "ideal" approach organizations should take when planning to implement a fabric-based infrastructure policy. This presentation charts the likely evolution of the market for fabric-based infrastructures, to help IT leaders determine the most appropriate vendor approach.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
A patchwork of job schedulers can cause many inefficiencies, hindering IT's ability to serve the business. An enterprise approach solves these issues and adds new value. Five steps can take you from a costly mishmash to benefits like increased productivity, lower costs, and better service.
What is workload automation, and how does it compare to traditional job scheduling? IDC tackles these questions and more in a new white paper.
You'll read about:

* Key factors increasing IT complexity - and how to manage them

* Building an automation strategy

* Definition and components of today's workload automation software
IT organizations of all sizes are looking for ways to reduce cost in their data center. While larger enterprises can more easily muster the necessary skills and resources in pursuit of this goal, mid-sized organizations typically have limited time and funds they can denote.
Business users increasingly demand 24x7 availability of their data while IT departments face the challenge of ensuring maximum availability while operating with limited budgets.
Date: Wednesday, May 23, 2012
Time: 11:00 a.m. PDT / 2:00 p.m. EDT

IT security faces challenges as never before. At one end of the spectrum, industrialized exploits hammer organizations with a volume and frequency of attacks that only a few short years ago would have been unimaginable.
Learn how to get the most from your cloud investment in our on-demand webinar from BMC and InformationWeek. You'll hear how integrating the cloud into your production workload brings critical business benefits.
Date: May 31, 2012
Time: 1 PM EST

Organizations are reaping the benefits of simplifying IT, lowering costs and dramatically improving transactional throughput by deploying optimized application-to-disk solutions. These pre-tuned, tested solutions encompass a wide variety of applications and use cases. Hear from industry experts, and IT executives, how these full-stack solutions can achieve three times faster deployment times and up to 75% reductions in acquisition and operational costs.
Find out when you join EMA Senior Analyst, Torsten Volk, for a discussion on the 2012 trends in workload automation and how these trends contribute to better connecting workload automation to business processes. These trends are derived from EMA's empirical research work conducted for the 2012 Workload Automation Radar Report.
What if you could run financial and operational planning cycles 10 times faster? Or monitor and adjust marketing campaigns in real time? What if you could instantly visualize how a price change would impact the profitability of thousands of products?
Newsletter Sign-Up »

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all Newsletters | Privacy Policy
Sponsored Links

Learn how Accenture helps clients become high-performing businesses

Choose New and slash the number of devices you manage

Customized information views & Twitter events at New Fulcrum Point

Splunk translates machine data into "aha" moments for IT and the business.

ManageEngine Desktop Central - Automate and Audit Your Desktop Management! Learn More...

Cloud Readiness Starts with Intel® Technology

Visit the Virtually There Learning Page to learn how to use virtualization to your competitive advantage.

High performance. Delivered. Click to see Accenture's client successes

CYBERMARYLAND | Learn Why Maryland is the Epicenter for Cybersecurity

Get Ethernet speeds from 1 Mbps to 10 Gbps - Comcast Business Class

Cognizant. Leading in Business, Application & Technology Services

Collaboration: driving better business outcomes

Managed Hosting Buyer's Guide - Benefits to key considerations

Click to see how Accenture has delivered high performance to clients

Learn how Accenture helps clients become high-performing businesses.

Choose New and manage one device instead of 170

Choose New for 8x the firewall and NAT performance

Check out a smart way of mobilizing your business with enterprise-ready Samsung Mobile.

Redefine your data center with HP servers.

Enhance your business with Windstream IT Solutions. Speak to someone local.

BlackBerry® Mobile Fusion. Different mobile devices. One platform.

Akamai Kona Security. Web security so you can innovate fearlessly

Click to see how Accenture has delivered high performance to clients

Free: Hunter Muller's "The Transformational CIO."

Join us for an upcoming Microsoft 365 live online demo event.

Discover your easiest path to unified communications

Virtualizing Your Infrastructure Just Got Easier

Gain cutting-edge insights at MIT in 2-5 day executive programs.

See how Accenture helps clients perform at the highest levels

Connect with global CIOs now at Enterprise CIO Forum

Resource Center