Five Ways Apple Should Make ICloud Business-Ready

PC World — Apple announced an update Thursday to its OSX operating system, . Notable in the updated features is tighter integration with iCloud, its cloud-based file, apps, and settings syncing service. For businesses, this isn't big news, since iCloud targets individual consumers, and has almost no business-friendly features. What can Apple do to change that?

Slideshow: Apple iCloud: A Visual Tour

Apple's top competitors, Google and Microsoft, each have business versions of their cloud solutions. Microsoft's SkyDrive, while limited, does provide document sharing, so co-workers can easily exchange Office documents. Google's Apps for Business is much more robust, supporting a company's domain, syncing email and contacts to phones, and providing online document editing and sharing. Apple's iCloud, in comparison, allows easy syncing of data among devices, but it offers no collaborative features and is linked to a personal Apple ID.

Apple has always been a niche brand in business, but its recent success with the iPhone and iPad, which are being widely adopted in businesses, is changing that. As Apple's foot is in the door, can it establish a solid foothold in business, expanding beyond the consumer market? Here are five ways Apple could make iCloud more business friendly.

1. Business Accounts

All of Apple's online accounts are based off an "Apple ID", which is unique to each user. Currently there is no way to group or otherwise manage IDs, the first step towards sharing iCloud resources within a business. Apple needs to enable business accounts that allow a manager to either designate existing Apple IDs to include in a company group, or better still, assign new company based Apple IDs to employees.

2. Domain Support

Google's Apps for Business allows a company to use its existing "company.com" style domain name as a location to access its Google services. Apple needs to do the same. iCloud makes email, calendar, contacts and files available online, but these need to be accessible through a company's domain, not only by going to iCloud.com.

3. Sharing

iCloud currently acts as a way of syncing devices, and provides access to some data through a web browser. Once the data is in the cloud, sharing should be an easy next step, one that iCloud needs to have. Workers want to share files. Having a central contact list of coworkers and the capability to share files with any of them will make it easier to collaborate, and prevent the hassles of managing multiple versions of files that might otherwise get emailed back and forth.

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