The Future of the $200 Tablet
The low-end, under-$200 tablet market is on the brink of a transformation -- and that means you'll soon be able to get a lot more value for a lot less money.
Thu, April 26, 2012
It's a stark contrast from what you get at the high end of the tablet spectrum, where $500 and up will buy you quad-core processors, a full gigabyte of RAM and eye-popping screens. Even midrange devices, which tend to have last year's hardware, are capable of delivering decent results. But once you hit that sub-$200 range, it's like you've entered a different dimension -- one filled with glorified e-readers and sluggish, subpar slates.
Get ready, though: That dimensional difference is due for a change. A major shift is brewing, and it could bring about the biggest transformation we've seen to the tablet class divisions. Put simply, budget-conscious buyers are about to get a lot more bang for their buck.
The tablet class shift
The first signs of the pending tablet class shift showed up in January, at this year's Consumer Electronics Show in Las Vegas. There, hardware maker Asus showed off a 7-in. tablet powered by Nvidia's Tegra 3 quad-core processor.
"One size doesn't fit all," Nvidia CEO Jen-Hsun Huang declared, citing the need for "different strokes for different folks."
Asus and Nvidia described a tablet that would run Android 4.0, a.k.a. Ice Cream Sandwich -- the latest version of Google's mobile operating system. An early prototype of the hardware featured a 1280-x-800-resolution IPS display; 1GB of RAM; micro-USB, micro-HDMI and microSD ports; and two cameras, including an 8-megapixel rear-facing lens. Hands-on reviews of the product were glowing: One blog touted the tablet's "blazing fast" speed, while another talked of its "bright, vibrant screen."
Perhaps most impressive of all, though, was the tablet's price tag: $249 -- a seemingly impossible cost for a device of that caliber. But this was no mistake.
"As we continue to see the volume of existing tablets increase, prices naturally come down on component cost," explains Nick Stam, Nvidia's director of technical marketing. "You'll see a number of devices coming out this year that will be lower cost than what you've been used to."