iPad in the Enterprise: IT Must Stay Ahead of the Curve

In a wide-ranging interview, an Apple expert shares real-world experiences about iPads in the enterprise, mobile device management and BYOD. Key takeaways for IT: Don't improvise when it comes to iPad adoption and don't get bypassed by rogue users.

Tue, May 01, 2012
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Freimark: You can look at BYOD different ways. The way that we promote is that the user effectively owns and manages the device even if the company paid for the device.

So the luxury retailer was buying iPads and giving them as presents to district managers across the country. They initially wanted the devices very much locked down. But the technology isn't really there to lock it down as much as they want to. The iPad and iOS are set up for a single user—and that user is not the company but the employee.

But mostly the user mindset is very different. You're giving them or possibly loaning them the device, but it becomes their device for that period. (For more on Freimark's take on the iPad's uniqueness, check out iPad Culture Shock for IT.)

Slideshow: 15 Ways iPad Goes to Work

No matter who pays for the device, the most successful way to set up iPads is for the user to effectively own it, in terms of putting on and taking off what they want. Management has to get their heads wrapped around that.

This doesn't mean that there is no security or management on it. But it's the carrot and the stick. The carrot is that you'll let them have the email address but only through the MDM. Or you'll let them have access to apps paid for through Apple's volume purchase program, but only if they have these other restrictions on the device.

This is the same scenario if users actually bought their own device.

With iPads, it's easier because everybody is running the latest iOS. You're just treating it as if the user owns the device, and the business carves out a portion of the device. That's really the successful method.

Tom Kaneshige covers Apple and Consumerization of IT for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Tom at tkaneshige@cio.com

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