Samsung Galaxy S III: 8 Key Features and Facts

Samsung yesterday launched its latest handheld, the Galaxy S III, in New York City, and CIO.com's Al Sacco was on the scene. Here, he spotlights eight features that set the new smartphone apart, as well as some unique Samsung marketing initiatives.

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Thu, June 21, 2012

CIO — Less than a year ago, in September 2011, Samsung launched its Galaxy S II smartphone. Then a few months later in January, it released the popular Galaxy Nexus handheld, followed by the half-phone, half-tablet Note device. In other words, Samsung has been busy.

Samsung's Galaxy S III Smartphone
Samsung's Galaxy S III Smartphone

This week the company is launching the next-generation Galaxy S smartphone, the Galaxy S III, and it held a media launch event yesterday in New York City to celebrate. I attended the event at the lavish SkyLight Studio in New York's SoHo neighborhood, and I came away with some very distinct impressions about the device--as well as a review unit, which I'll evaluate after spending some quality time with it. (Check out my related blog post for an insider's look at the New York Galaxy S III launch event.)

Here are eight notable things about Samsung's Galaxy S III that set it apart from comparable handsets.

1) Samsung Galaxy S III is All About Sharing

During the Galaxy S III launch event, Samsung made it very clear that the new device is meant to ease and enhance the smartphone-based sharing process. Whether it is images, video, presentations or documents, the Galaxy S III is designed to remove the modern day "hiccups" associated with quickly and easily sharing digital files.

Specifically, Galaxy S III users can employ the device's S Beam and Android Beam technologies to tap two Galaxy S III devices together and instantly share photos, videos, documents and more using Wi-Fi Direct and Near Field Communications (NFC) technologies. You don't need a cellular or Wi-Fi network.

The feature only works with S Beam/Android Beam-compatible phones, though, so you can't just tap your device against any phone to share media. S Beam is certainly a valuable feature if you have friends or family with compatible devices. And it could help motivate people who want to quickly share content with their friends who already have Galaxy S III devices to buy the handheld.

The "Share Shot" feature lets you quickly create lists of people to whom you want to send a set of images; so you could, for example, take pictures during a camping trip and then easily distribute the entire set to everyone who camped out. The "Buddy Photo Share" feature makes it simple to tag people in photos. The feature recognizes faces, and then lets you add a tag that you can type manually or pull in from your device contacts and then share the image.

The Galaxy S III's "All Share Play" feature makes it easy to share and access files on other devices, such as your tablet or PC. And "All Share Group Cast" let you share files and collaborate with others on the same Wi-Fi networks.

Many mobile platforms offer similar sharing functionalities, but Samsung is taking a unique approach with the Galaxy S III.

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