Enterprises Must Collaborate and Get Social Now (or Pay Later)

Jacob Morgan, author of 'The Collaborative Organization,' speaks passionately about what collaboration can do both inside and outside the enterprise. CIO.com talked to Morgan about the emerging trend and why it's important to act now.

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Mon, July 09, 2012

CIO — It's no secret that enterprise collaboration is on the rise: Research firm Gartner predicts that by 2015, 40 percent of large businesses will have the equivalent of a corporate Facebook network.

That prevalence, coupled with the many questions businesses have about this emerging trend, is why Chess Media Group cofounder Jacob Morgan wrote "The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools."

In "The Collaborative Organization," Morgan explores the enterprise collaboration lifecycle, from evaluating and selecting the right tools, to deployment and adoption, to measuring success and more.

Morgan recently spoke with CIO.com about why enterprise collaboration and social business is so important now, what late adopters risk, recurring challenges business face and more.

CIO.com: You feel passionately about collaboration and how its effects extend beyond the workplace. Why is that?

Jacob Morgan: I believe collaboration can make the world a better place. When organizations invest in collaboration tools and strategies, it not only positively impacts the lives of employees at work but also outside of work. Employees will have more flexible work schedules, feel less stressed out about work and will feel more passionate and engaged about the work they do. We spend a lot of time focusing on how we can make our employees more productive at work, but this goes beyond that, this extends to positively impacting lives.

The notion of collaboration making the world a better place isnt really enough for executives, so in order to turn that idea into an action it needed to be supported by clear business value and a strategy, that is what the book does.

CIO.com: So why write this book now?

Morgan: Business leaders and executives today have a lot of questions around collaboration that arent being addressed, and there are many topics that arent being touched. I consistently receive emails and phone calls from people who are looking for resources around evaluating and mitigating risk, how to get started, how to evaluate and select vendors, how to market initiatives internally, and many other things. I decided to write this book to fill a major gap in what leaders and executives need to know, but which nobody is addressing.

CIO.com: Why is this type of collaboration—enterprise collaboration—so important for businesses right now?

Morgan: This type of collaboration allows us to do things that we were never able to do before, which is connecting employees to each other and to information at a global scale.

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