Consumers Dismiss Apple Maps Uproar; Plan to Buy iPhone 5 in Record Numbers
The brouhaha over Apple replacing Google Maps in iOS 6 with its own mapping and navigation technology has not changed customers' minds about the iPhone 5, according to a ChangeWave Research survey.
Sun, October 14, 2012
ChangeWave, which polled more than 4,200 consumers in the U.S. and Canada, reported last week that only 10% of those with an iOS 6-powered iPhone said they had experienced a problem with Apple Maps, with the largest chunk of those -- 6% -- acknowledging the issue was "not much of a problem."
Nine out of 10 said they had not experienced any problem.
And while others -- analysts and public relations specialists -- had ranked the Apple Maps issue as a PR mess equal to or even greater than the one in 2010 over "Antennagate," consumers did not.
Slideshow: Apple's iOS 6 Maps Mess in Pictures
Two years ago, when ChangeWave polled on Antennagate -- the name Apple's former CEO Steve Jobs gave the uproar when iPhone 4 owners reported that signal strength plummeted and calls were interrupted if they touched the newly-redesigned smartphone in certain ways -- 35% of those surveyed then said the antenna issue was a problem.
In a research note, Paul Carton, director of research at ChangeWave, called the Maps snags "of marginal concern" to iPhone 5 and iOS 6 users.
ChangeWave's data backed that up: When consumers who said they were unlikely to buy an iPhone 5 were asked to provide a reason, none cited the Maps issue.
The other at-launch change that rattled users was Apple's switch to the smaller "Lightning" charging and data port on the iPhone 5, which upset customers who would need to buy adapters to connect their new smartphones to older docking and sound systems.
Many more consumers reported having problems with that move than Apple Maps: Of those who said they were likely to buy an iPhone 5, 68% said the Lightning port was a problem, with a whopping 31% asserting it was "somewhat of a problem," another 31% saying it was "not much of a problem," and 6% calling it a "very big problem."
Only 26% said it was "no problem at all."
Even so, Carton said the two issues "hardly rank as bumps in the road."
Overall, consumers were more likely to purchase the iPhone 5, said Carton, than last year's iPhone 4S at the same time in its release trajectory.
Almost one in five polled -- 19% -- said they were "very likely" to buy an iPhone 5 for themselves or for another person in the next 90 days, while 13% said they were "somewhat likely" to do so, for a combined plan-to-purchase of 32%.