Getting Enterprise Content Management (ECM) Right
Megg Regner is a case in point. As the director of public relations, Regner is responsible for keeping the newsroom on the company’s public website up to date. “Before, I used to send Word documents to Web services and posting would vary depending on their production schedule.” Generally, Regner was looking at days before any new content would appear on her section of the website. Now with the ECM software, Regner can have content prepared from start to finish within 15 to 45 minutes. “Empowering the business owner to post the content has made a world of difference,” Regner says.
And that’s a difference that’s felt within the Web services department as well. According to O’Meara, she now has the time and resources to devote to improving the design and offerings found on BCBSRI’s website and intranet instead of simply posting content generating by others. Content management that’s good for the business owners, good for web services and good for the organization: BCBSRI scored a triple win-win.
