Social Networks Drive IT Purchasing Process

A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here's a look at the findings (including an infographic on the impact of social media) and tips for using LinkedIn to get the information you need.

Thu, November 15, 2012
Page 2

3. Join Groups. "Groups are a great way to follow thought leaders, learn about new technologies, discover new ideas and learn about who's the best in the business," Weir says. "Join some relevant groups, ask them questions and challenge the answers to questions you've received."

Download the PDF.

Kristin Burnham covers consumer technology, social networking and enterprise collaboration for Follow Kristin on Twitter @kmburnham. Follow everything from on Twitter @CIOonline and on Facebook. Email Kristin at

Our Commenting Policies