4 Reasons to Skip Black Friday Next Year

It really isn't worth staying up all night to get a good deal on some tech devices, cameras and gadgets, and here's why.

By Christina DesMarais
Sat, November 24, 2012

PC World — Black Friday shoppers can rest now that this years frenzy is over, but when the next one rolls around there may be even more reason to skip it altogether.

Slideshow: Holiday Tech Gadget Gift Guide

Slideshow: Cool Yule Apps: 13 New Things to Put Onto Your iPad or Tablet

Here are four reasons it really isnt worth staying up all night to get a good deal on tech devices and gadgets.

The Internet

Some items are still available online for the same price with free shipping to boot.

Check out the Nikon D3000 camera kit, for example.

Wal-Mart featured it as a Black Friday special for $449, but its still on sale for that price on the worlds largest retailers web site and you can get the deal sent right to your door and Wal-Mart will cover the shipping.

The Merchandise

When I took a stroll through my local Walmart store on Friday afternoon, there were still plenty of TVs piled up. A Samsung 46-inch LED smart TV, which was touted on the chains Black Friday store map, was abundance, for example.

As another example, Stephen Baker, vice president of industry analysis for the market research firm NPD Group, was underwhelmed by turnout at a Massachusetts Walmart store early Friday morning.

He found the 5 a.m. scene there to be a surprise only about 20 people were waiting around for the best priced TV of the day, a 50-inch Emerson TV and nothing else seemed to be luring customers in the door and toward the electronics section.

Moving up Black Friday seemed to do little to bring out incremental shoppers, and while it remains to be seen if these Thanksgiving shoppers were converted, or enticed, away from online the fact that crowds were on-par with previous years seems to indicate that there is little room for traffic growth, he wrote in a blog post.

He wrote that while an earlier Black Friday one that actually starts on Thursday should provide retailers with the chance to offer more doorbuster events and bring customers in during the dead periods throughout the night and morning, Wal-Marts failure to bring in hordes of early morning crowds at least at the location he was scoping out may indicate that consumers dont want more opportunities for in-store shopping.

If true, that would mean that brick and mortar has been unable to stem the online tide despite the Thanksgiving openings and the increase in the in- store events, he wrote.

The Deals

Some experts advise skipping Black Friday altogether because you can get better deals at other times.

Continue Reading

Originally published on www.pcworld.com. Click here to read the original story.
Our Commenting Policies