How to Give a Gift on Facebook

If you have last-minute holiday shopping to do, you might want to check out Facebook Gifts. Here's how the service works.

Wed, December 19, 2012

CIO — Facebook rolled out a new gifting service last week, just in time for the holidays. Facebook Gifts, which was in beta for a few weeks, now lets all U.S. Facebook users send a real gift to friends through the social network.

Giving a gift is simple: Navigate to your friend's profile and click the Gift button. Next, Facebook will populate the area with three gifts, or you can click "See More Gifts" for additional options.

You can search the available products by category, such as food; fun; wine; home and kitchen; beauty and body; fashion and accessories; flowers and gift baskets; baby and kids; digital; and gifts that give back, which are donations to charities.

Once you've chosen a gift you can pick out a card to accompany it. The cards are searchable based on the occasion, such as holidays, birthday, thank you, baby, get well, graduation and wedding.

After you personalize the card, which only you and the person who's receiving it will see, Facebook will take you to the checkout page. Here, you'll review the final details of your gift, including whether you want to share the gift on your friend's timeline. You do not need to provide a shipping address; your friend will provide that information when he or she receives the notification of the gift. On the final page, you'll enter in your payment information.

Facebook Gifts: What You Need to Know

While giving a gift via Facebook is fairly easy, there are a few things you should know about privacy, shipping and exchanges.

Facebook Gift Privacy: When you send a gift on Facebook, a post is shared on your friend's timeline, which is visible by others depending on their privacy settings. Only your friend is able to see the personal message you include in the card.

You can choose not to share the gift on your friend's timeline by unchecking the "Share Gift on Timeline" option at the top of the checkout page. Your friend will still receive a private notification and email letting them know you sent a gift.

When you enter your credit card information to purchase the gift, Facebook stores it for future use. The information is kept on "a secure server with multiple layers of hardware and software protection," it says. If you don't want to have your credit card information stored, you can remove it by doing the following:

  1. Click the account dropdown menu in the upper-right corner of any page and chose "Account Settings."
  2. From the menu on the left, select "Payments."
  3. Click "Payment Methods" and enter your password if prompted.
  4. Below the card you want to remove from your account, click "Remove."

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