VCE CEO Says EMC, Cisco, VMware Partnership Unshaken By Netapp Incursion
The VCE partnership involving EMC, its subsidiary VMware and Cisco will not change, even after Cisco last month expanded its partnership with EMC rival NetApp to sell preconfigured cloud architectures.
Wed, February 06, 2013
Computerworld — The VCE partnership involving EMC, its subsidiary VMware and Cisco will not change, even after Cisco last month expanded its partnership with EMC rival NetApp to sell preconfigured cloud architectures.
"I feel the partnership is strong. Obviously, it's a hyper competitive environment, so there's a lot of speculation in the marketplace," said VCE CEO Praveen Akkiraju in an interview this week with Computerworld.
Founded in 2009, VCE (Virtual Computing Environment), is a joint venture among EMC, its VMware subsidiary and Cisco Systems. VCE sells preconfigured and pretested cloud computing systems called Vblocks. VBlocks are made up by Cisco's Unified Computing System (UCS) servers and networking switches, EMC's storage arrays and VMware virtualization software.
Alex Shubov, a Vblock engineer, explains how the integrated architecture works in VCE's Solution's Lab in Marlborough, Mass. (Photo: Lucas Mearian/Computerworld)
Akkiraju said there are no plans to go outside of the partnership to third-party vendors for servers or switches or to offer an a-la-carte style VCE because Akkiraju considers Cisco "best of breed."
"More fundamentally, Cisco is one of our key investors, and we don't envision a different strategy than what we have today," Akkiraju said.
"Because of the nature of VCE as a joint venture, we are tightly aligned in our go-to-market from a sales perspective, from a services perspective and the way we co-develop our road maps," Akkiraju continued. "If anything, because of my deep experience with Cisco, we're able to have very honest and open conversations."
Prior to accepting the position of chief executive at VCE six months ago, Akkiraju worked at Cisco for 18 years. His last position was as senior vice president and general manager of Cisco's Services Routing Technology Group, where he oversaw cloud infrastructure and integrated networking products.
Even so, there was some speculation recently that the VCE partnership might splinter after Cisco and NetApp expanded their reseller partnership around NetApp's preconfigured FlexPod architecture. FlexPod combines Cisco switches and servers with NetApp's FAS storage systems.
However, it wouldn't be the first time a strong partnership failed when cooperation turned into competition. Such was the case with EMC's reseller partnership with Dell, which lasted a decade, but ultimately broke apart after Dell's storage line began competing more and more with EMC's.
Like the VCE partnership, the EMC-Dell arrangement was extremely tight and profitable for both companies. Dell sold more than $1 billion worth of midrange and entry-level storage products from EMC.
Last week, EMC reported that VCE exceeded company expectations as demand for Vblock systems showed strong year-over-year growth.