Microsoft Surface Pro Has Problems But Also Big Promise
The Microsoft Surface Pro tries to be a tablet and an ultrabook, but it brings out the worst in both devices. If Microsoft gets v2.0 right, though, people may be willing to replace their iPads.
Fri, February 15, 2013
CIO — I'm a big fan of the Microsoft Surface RT tablet. It's been my go-to product ever since I got one last year. So it was with great anticipation that I awaited the arrival of its big brother, Microsoft Surface Pro.
One of the annoying parts of Surface RT is that, while it has most of Microsoft Office, for some screwy reason Redmond left out the best part of that package—Outlook—instead provided a stripped-down alternative. With Surface Pro, you can install Office and get that full email experience.
Both Surface RT and Surface Pro target the iPad, but they come at it from different vectors. Surface RT is the Microsoft spin on an iPad; there are limitations on what it can run, but the Windows Environment is more business friendly than an iPad. Surface Pro, meanwhile, is an ultrabook built like a tablet.
Of the two, the Surface Pro it is actually the more innovative problem—but ultrabook and tablet technologies don't overlap, so Surface Pro may not measure up. It isn't a design flaw; the technology to do this right doesn't exist yet.
Best of Ultrabook, Tablet Worlds Isn't There Yet
People got iPads because Steve Jobs convinced them that a product that was basically a netbook with a touchscreen and optional keyboard was a magical product. The magic—the combination of a light device for something with such a large screen, a 10-hour battery life, a rich set of apps and mostly marginal cloud services—was something that Apple could call unique. Folks could carry these all day, without getting tired or needing a charger, and actually get stuff done. Yes, users sacrificed screen size and compatibility when they stopped using their Windows laptops, but iPad sales show they were OK with this.
Strangely enough, many people bought an iPad, tried to use it for work eventually bought a MacBook Air. Depending how you view the market, the MacBook air was either the precursor to the ultrabook or the first ultrabook. The Microsoft folks looked at this and saw value in creating a product versatile enough that users wouldn't have to carry both a tablet and an ultrabook.
Microsoft Surface Pro, then, is an ultrabook in tablet clothing. It is distinctly more convenient, and cheaper, than having to carry both devices. Unfortunately, using the two devices separately will likely provide a better experience that the two-in-one Surface Pro.