Apple, Samsung and Google Under Fire at Mobile World Congress

Computerworld — BARCELONA -- The unofficial theme at this year's Mobile World Congress show was: Everybody attack Apple, Samsung and Google.

Slideshow: Hottest Products at Mobile World Congress 2013

The reason is obvious: These three companies dominate the smartphone industry with a shocking totality.

Apple and Samsung together account for 103% of all smartphone handset profits. (The percentage exceeded 100% because of the way losses are accounted for.)

Google dominates mobile search revenue in part because of its Android platform and in part because of its iOS apps. Google made about $5.2 billion in mobile ad revenue last year worldwide and grabbed an incredible 93.3% share of the U.S. mobile search ad market.

The rest of the industry is fed up with watching Apple, Samsung and Google run away with all the money. Now they're fighting back.

Mobile upstarts like Huawei and ZTE introduced some incredibly good phones. Would-be has-beens like HTC, LG and Nokia demonstrated that they're back from the brink, ready to take back market share.

The industry is competing again and they're doing it right -- with innovation, imagination, design and sound strategy.

Here's how each of the leaders was challenged in Barcelona this week.

Apple

Apple didn't have a booth, yet had a presence at MWC not unlike Lord Voldemort's in the Harry Potter series -- the scary, powerful entity that must not be named.

A general mob scene at the HTC booth involved long lines forming behind the dozens of tethered demo units of the recently announced HTC One phone. Many people were snapping pictures of the HTC One with their iPhones.

The HTC One is by far the most beautifully designed Android phone I've ever seen, with its elegant, unibody aluminum construction.

The HTC One challenges the iPhone on Apple's own terms -- with elegant hardware design, a fantastic camera and a compelling user interface.

Apple's monopoly on elegant hardware design is officially over.

An even bigger threat to Apple's dominance, however, is the general excitement over phones totally unlike iPhones.

The hottest thing in smartphones at the show was raw power: 13-megapixel cameras, blistering-fast mobile processors, giant screens, incredibly loud and clear speaker systems and surprising and innovative connectivity options to TVs and other devices.

The iPhone suddenly feels stale and feeble.

Samsung

Samsung had an enormous booth, as usual, but didn't announce its upcoming Galaxy S4 phone, which will be unveiled March 14 in New York.

Samsung's new handset competitors are hitting the company with a combination of great design, compelling features and raw power.

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