The 5 Biggest Online Privacy Threats of 2013
Your Web-based life is under scrutiny, as businesses, law officials, and privacy advocates battle over how to protect your online data.
Mon, April 08, 2013
PC World —
Battles have long raged over how third parties can access and use your data. This year, your online privacy faces new threats, as a result of emerging technologies and new regulatory efforts that could affect how your Web-based life is protected... or exposed.
Federal law may or may not mitigate the privacy threats. Efforts to update the Electronic Communications Privacy Act (ECPA) aim to make your online data harder to collect and share. Meanwhile, proposed legislation called the Cyber Intelligence Sharing and Protection Act (CISPA) could make it easier to obtain.
As you watch your privacy being kicked around like a football in a scrum, pay close attention to the following five major threats.
#1: Cookie proliferation
The invisible cookie software agents that track your browsing habits and personal data are likely to multiply in 2013. Advertising networks, marketers, and other data profiteers depend on cookies to learn more about who you are--and what you may be interested in buying. Unless legislation imposes legal restraints on Web-browser tracking, your system is likely to accumulate more cookies than you'd find in a box of Chips Ahoy.
Cookies have been proliferating at a rate that would impress epidemiologists. "Five to ten years ago, if you opened NYT.com in your browser, you'd get a cookie from the New York Times, maybe a couple, and that would basically be it," says staff technologist Dan Auerbach of the Electronic Frontier Foundation. "Today you get probably on the order of 50 cookies from all sorts of third parties: ad servers, data brokers, trackers. They can build up this big profile about your browsing history."