Patriots Deploy Stadium Wi-Fi to Compete With the Comforts of Home
The New England Patriots hope Wi-Fi and exclusive content will lure fans from the comfy couch to chilly Gillette Stadium
Wed, August 28, 2013
CIO — Nothing can replace watching a sports game at the local stadium--except for HD TVs, warm living rooms and nearby snacks. A recent ESPN poll found that 41 percent of fans would rather watch a game at home than at a stadium.
"You have your own bathroom, the fridge is 10 feet away and the cost of a big-screen TV is less than it ever was," says Fred Kirsch, publisher and VP of content at the New England Patriots football franchise. "Those are really hard to compete with."
But the Patriots are hoping to do just that with free Wi-Fi at Gillette Stadium to give fans a more connected experience at the team's eight home games. NFL Commissioner Roger Goodell endorsed this idea in May, saying every NFL stadium should have high-speed Wi-Fi for its fans.
The Patriots' stadium used to rely on cellphone networks for mobile traffic, but that approach couldn't handle the large number of photo uploads and status updates fans transmitted during games.
The team and networking vendor Enterasys rolled out the Wi-Fi network last year. The network has 360 access points and officials claim it has enough bandwidth for almost all of the fans in the stadium, depending on their network activity.
Along with the Wi-Fi network, the Patriots developed a mobile app called Patriots Game Day Live, available to anyone attending a game at Gillette Stadium. The team tested a version of the app last season with fans in luxury club seats and although only 10 percent of those fans used it, Kirsch says the team hopes to see that number increase by offering content that's only available through the app.
"We are trying to give things here that you can't get in your living room," he says.
That will include live play-by-play, bathroom wait times, a tool for ordering concessions from your seat, and access to NFL RedZone, a live compilation of all the scoring plays from games around the league.
The Wi-Fi network could allow at least 40 percent of the 70,000 fans in the stadium to access video simultaneously. Kirsch says that, down the line, the team hopes to add unique content such as audio from players wearing microphones and video from the sidelines or locker room.