Ballmer's Exit Revives Demands for Office on iPad, Android Tablets
Microsoft CEO Steve Ballmer's announcement last week that he will step aside in the next 12 months has renewed calls by analysts that the company offer Office on Apple's iPad and tablets powered by Google's Android.
Tue, August 27, 2013
Computerworld — Microsoft CEO Steve Ballmer's announcement last week that he will step aside in the next 12 months has renewed calls by analysts that the company offer Office on Apple's iPad and tablets powered by Google's Android.
"You're hearing these calls now because there's a perception, rooted in some reality, that Ballmer was the one who claimed Office as part of the platform wars," explained J.P. Gownder, a principal analyst at Cambridge, Mass.-based Forrester Research.
"This is really a good time to renew the call for Office on iOS and Android tablets," said Gownder. "It's clearly the best product in its class, and this is one of those classic moments where Microsoft could keep that momentum, where they can seize the day on platforms that show no sign of slowing."
Most experts believe that Microsoft has withheld Office from rivals' tablets as a strategic move to protect Windows and the tablets that it and its OEM partners sell. Windows RT, the scaled-down version of Windows 8 that powers the Surface RT, Microsoft's beleaguered tablet, comes with Office. And the legacy version of the suite, Office 2013, is a big part of Microsoft's marketing of its own Surface Pro, as it is for OEMs that produce Windows 8 tablets.
Giving iPad and Android tablet owners a chance to run a touch-based Office would, the theory goes, diminish the already slim chance that Windows tablets can catch up with Apple and the swarm of Asian tablet makers who have turned to Android.
But outsiders have continued to counter that Microsoft's decision was, and still is, shortsighted. They have argued that Microsoft is stifling Office's revenue potential in order to support a sagging Windows ecosystem.
"The Office franchise is exposed to erosion as non-Windows mobile devices take productivity work away from Windows PCs and mobile devices," said Al Hilwa, an analyst with IDC, in a guest post on GeekWire Monday.
Like Gownder, Hilwa called for Microsoft to let Office compete in the marketplace because the strategy of subordinating the suite to Windows' goals wasn't working. And with Ballmer on his way out, his objections may not carry any weight.
"Microsoft has to rethink its vision of the dominance of Windows in the mobile world and adjust to the reality that it will be at best one of several major players in future devices and will never have the control it did in the pre-touch era," Hilwa said.