11 Tips for Creating a Buzz-Worthy LinkedIn Company Page

Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.

By Jennifer Lonoff Schiff
Wed, November 20, 2013

CIO — With more than 259 million members worldwide, LinkedIn can be a powerful marketing tool for businesses, especially those in the B2B industry. But just having a corporate presence on the popular business networking site -- i.e., a LinkedIn Company page -- is not enough. If you want to attract attention and traffic to your products and services, you need to optimize your LinkedIn Company page.

LinkedIn, tips
So how do you create a buzz-worthy LinkedIn Company page? Dozens of LinkedIn experts share their top 11 tips.

1. Customize your URL. "LinkedIn gives every user a default URL with a numeric code that does not have any significance," says Justin Fishaw, direct of Content Marketing & Social, DigitalSherpa.com, a content and social media services provider. To customize your LinkedIn Company page URL, "go into your LinkedIn settings and click on 'Public Profile.'" Just remember to "keep this URL simple and use your company name if it's available."

2. Have a good banner image. "Your cover photo is the first thing visitors see," explains Mike Volpe, CMO, HubSpot, a marketing Software-as-a-Service company. "As a result, it's important to have a cover photo that represents your brand," he says.

"Design a professional business page header," suggests Michelle Campbell, an account coordinator at Potratz, a digital advertising agency. "Instead of a stock image or a poorly-cropped photo of your team, have your creative department craft an image that showcases your company's personality and goals. Something as simple as a high-quality header graphic establishes your credibility as a link-worthy company."

3. Add relevant keywords. "Include a number of relevant keywords in the description of your company to increase your chances of ranking high in relevant LinkedIn [and Google] searches," advises Fishaw.

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