Ford Challenges Developers to Build App to Help Tackle London Congestion

Ford has launched a $10,000 global app competition aimed at reducing road congestion in London.

By Antony Savvas
Wed, December 11, 2013

Computerworld UK — Ford has launched a $10,000 global app competition aimed at reducing road congestion in London.

For the Traffic Tamer App Challenge, there is a grand prize reward of $10,000, with second, third, and bonus and popular choice prizes totalling $15,000.

No specific API, SDK, or data integration is required to enter the contest but the use of Ford's OpenXC platform - basically an API to your car that is open source and runs on a combination of Android and Arduino - "is encouraged".

Entrants may use platforms such as iOS, Android, BlackBerry, Windows Mobile, the web (desktop or mobile), Window PC or Mac, said Ford.

The challenge will be judged by a panel of industry professionals, including Paul Mascarenas, the chief technical officer and VP of Ford, as well as K Venkatesh Prasad, the senior technical leader at Ford.

The challenge submission window is open until 15 January, and winners will be announced in early February.

Originally published on www.computerworlduk.com. Click here to read the original story.
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