Apple's Tim Cook: 'We have Big Plans for 2014 That Customers Are Going to Love'

Apple CEO Tim Cook has sent out an email to employees to look back over Apple's 2013 and discuss "big plans" for 2014.

By Ashleigh Allsopp
Mon, December 23, 2013

Apple, Tim Cook
Apple CEO Tim Cook has sent out an email to employees to look back over Apple's 2013 and discuss "big plans" for 2014.

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The email, which was received by Apple employees on Sunday, begins with praise from Cook, highlighting Apple's achievements as a company in 2013 that were made possible thanks to its employees.

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"This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time," the email reads. "Those moments of surprise and delight are magical, and they're all made possible by your hard work."

Cook goes on to remind employees of Apple's year, during which the company "introduced industry-leading products in each of our major categories in 2013."

Those products included the iPhone 5s, iOS 7 (which Cook describes as "an extraordinarily ambitious project"), the free OS X Mavericks, the iPad Air and the iPad mini with Retina display, and the Texas-built Mac Pro that will begin shipping in January here in the UK. Cook also mentioned Apple's 50 billionth App Store download milestone, which was reached just five years after the App Store launched. "No one could have predicted we would reach it so quickly," Cook said.

Cook also touched upon Apple's charitable acts in 2013, which include the company's efforts for charities such as Red Cross aid and (PRODUCT)RED. He notes that Apple's design guru Jony Ive recently held an auction for (PRODUCT)RED to support the Global Fund in its fight against AIDS, and raised APS8 million for the charity.

Other matters that Apple has been involved with this year are the fight for equality and diversity in the US as well as environmental issues. "We've urged the US Congress to support workplace protections against discrimination based on sexual orientation and gender identity," writes Cook. "We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future."

Recapping the year is wonderful, of course, but the part of Cook's letter that got us most excited was the final paragraph, which reads: "We have a lot to look forward to in 2014, including some big plans that we think customers are going to love."

In addition to new iPhones, iPads, Macs and Apple software, we're hoping for a big update to the Apple TV in 2014, as well as the long-rumoured iWatch.

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