Mobile First, Cloud First: Nadella's New Mantra

Satya Nadella will indeed carry forward the 'devices and services' strategy of his predecessor, but with his own unique spin.

By Mark Hachman
Tue, February 04, 2014

PC World — In his first public comments since being named chief executive Tuesday morning, Microsoft chief executive Satya Nadella promised a "mobile first, cloud first" strategy that will carry over the "devices and services" strategy of outgoing chief executive Steve Ballmer.

[ Satya Nadella to Succeed Ballmer as Microsoft CEO ]

Nadella, in a question-and-answer session with Susan Hauser, who leads Microsoft's enterprise sales team, mainly recapped his earlier letter to employees. However, Nadella also laid out his priorities--learning the entirety of Microsoft's business, while talking to customers, partners, and investors--while talking rather conservatively about how he plans to move Microsoft's business forward.

About the only concrete change Nadella discussed was the extension of a program that has already begun: blending the Microsoft's communications, productivity and social software and services together into a more cohesive whole across the personal and business spaces. Microsoft began last year to integrate Skype across its businesses, and to bring Yammer, Lync, SharePoint, and Skype closer together, part of a strategy memo that Ballmer penned.

As many suspected, Nadella's vision appears to be an extension of Ballmer's, but with Nadella's own strengths in data and services guiding Microsoft forward.A

"We have sort of talked about how our strategy going forward is about devices and services," Nadella told Hauser and the Webcast audience. "And I've said this in my email: This business of ours is exciting, because we don't really respect tradition and what we've done in the past; it's really about innovation, and looking forward. And for us what is going to define Microsoft going forward is a mobile first, cloud first world.

"The question for us is how we can thrive in this world: what innovation can we bring," Nadella added. "And if you look at the co-evolution of hardware and software [that] is going to define what's going to happen. We have a particular definition of mobile which is perhaps skewed to the mobile phone. But you take the industrial Internet or the Internet of everything, everything's going to be connected to the cloud, and data. So that's the world that we are building for."

And all of this will be mediated by software, the "most malleable thing" that will define the intelligence of those devices, Nadella said.

Nadella emphasized the "mobile first, cloud first," phrasing on a couple of different occasions. Presumably, it's his own spin on personal devices connected to the cloud--another way of phrasing "devices and services."

So how will it all work? Mobile phones will be owned by consumers, but managed by the companies they work for, Nadella said--and Microsoft will provide both those sets of tools. "One of the things when we think about product innovation is that we don't compartmentalize about consumer and business," he said.

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