Shark Tank's Tech Winners & Rejects

ABC's "Shark Tank" program, on which entrepreneurs make their pitches to a panel of high profile investors on national TV, isn't the final word on whether a product or service will succeed. But as last week's show featuring Egos Ventures' $1.99 Cycloramic iOS and Android app illustrates, a thumb's up on the program not to mention a $500,00 investment -- can boost a product into the stratosphere, or in other words, to the top of the Apple App Store charts.

By Bob Brown
Thu, February 06, 2014

Network World — ABC's "Shark Tank" program, on which entrepreneurs make their pitches to a panel of high profile investors on national TV, isn't the final word on whether a product or service will succeed. But as last week's show featuring Egos Ventures' $1.99 Cycloramic iOS and Android app illustrates, a thumb's up on the program not to mention a $500,00 investment -- can boost a product into the stratosphere, or in other words, to the top of the Apple App Store charts.

While I'm not a regular viewer of the show, Cycloramic's rise inspired me to take a look back over the past two seasons of Shark Tank at tech products that got the show's blessing, or not.

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Shark Tank winners:

*Cycloramic (Jan. 31, 2014 show):

This app, downloaded 100,000 times in the hour following the show and downloaded more than 8 million times as of last week, can physically spin your phone or tablet on a flat surface in order to take hands-free panoramic pictures and videos. Apple co-founder Steve Wozniak called the app "Unexpected, fanciful and useful all at the same time."

The app isn't perfect though, as some users have weighed in with comments that it doesn't spin around as easily as the developers would lead you to believe, unless you say have perfectly smooth granite countertops!

*Breathometer (Sept. 27):

This hardware/software addition to your Apple or Android smartphone is designed to help you determine whether you've had too much to drink.

The product is marketed to help keep drunk drivers off the road, and even includes a prompt to call a cab. Shark Tank investors forked over about $2 million in funding to Breathometer, marking the first time all five investors backed a company pitching on the show.

The $49 device was on backorder as of this writing.

*Verbalize:It (May 17, 2013):

This human-powered translation application is free for occasional personal use, $30 per month for business use and likely more for a customized edition.

Companies can use the technology to engage more effectively in international business deal through live conversation navigation, document translation and video/audio subtitling. So the 24-7 VerbalizeIt app for iOS and Android devices goes beyond services like Google Translate to include a human element that better translates languages.

While a couple of the Sharks offered to invest in VerbalizeIt, the founders wound up turning them down and raising outside funding.

*Smartwheel (Feb.15, 2013):

This aftermarket device installs easily on a car's steering wheel with the goal of giving audio and visual alerts to drivers who might be distracted.

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