Facebook's Birthday Present: A Look Back at Your Social Life
Facebook marked its 10th year as a company on Tuesday and to celebrate, the social network offered its 1.2 billion users around the world a feature called Look Back movies, made up of photos and activities that users have shared.
Thu, February 06, 2014
Computerworld — Have you opened your birthday gift from Facebook?
Facebook's Look Back movies are filling users' timelines, giving hundreds of millions of people a look at their social history.
This gift isn't for your birthday, though. Facebook marked its 10th year as a company on Tuesday. To celebrate, the social network offered its 1.2 billion users around the world what they're calling Look Back movies, made up of photos they've shared, along with their most popular posts.
Users can see, and share, their movie, which starts with the first photos they shared in the year they joined Facebook.
To get your movie, go to facebook.com/lookback/.
"This is a small gesture on Facebook's tenth birthday to thank the over one billion people who are on Facebook by providing a unique way to look back at some of their biggest moments," said Mandy Zibart, a Facebook spokeswoman, in an email to Computerworld. "It launched on Feb. 4, Facebook's 10th birthday, and Facebook.com/lookback will be available for about a month, but your movie will be available on your timeline after that if you share it."
The movies are proving to be a huge hit, filling up users' news feeds as friends share their own.
Zibart said Facebook doesn't have a specific count of how many movies were made, but said "hundreds of millions" of Look Back movies have been created and viewed.
Since the movies have been so popular, Facebook began rolling out a new editing feature for them today. Users will be able to edit their movies, which were automatically compiled, to change the photos and activities that are included before they share them with their friends, or they can update a movie they already have shared.
Zeus Kerravala, an analyst with ZK Research, said creating the Look Back feature was a good move for the social network.
"It is good marketing," Kerravala added. "It reminds people of what they were doing when they first signed on to Facebook and how much it's become a part of their lives."
This article, Facebook's birthday present: A look back at your social life, was originally published at Computerworld.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is email@example.com.
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