New Enterprise Mobile Report Details iOS Dominance, Most Popular Business Apps
Good Technology's quarterly mobility index shows Apple's continued dominance among its enterprise customers, and details enterprise app usage, but the report does not include data on BlackBerry users and could be considered a misrepresentation of the overall market.
Wed, February 12, 2014
CIO — The latest version of Good Technology's quarterly Good Mobility Index report suggests that Apple devices remain popular in the enterprise, while companies are developing more mobile apps than ever before.
The report, "Good Technology Mobility Index Report Q4 2013," is based on data collected by Good, a provider of mobile security products for enterprises, from its customer base of more than 5,000 organizations in more than 130 countries and across a wide range of industries, including commercial banking, insurance, healthcare, retail, government, manufacturing and aerospace and defense. The report looks at the devices being used by Good customers and the enterprise applications they're deploying -- but it's not necessarily representatives of the full mobility space, because the data is specific to Good customers.
Platforms and Devices
The report showed the notable dominance of Apple's iOS across Good's customers. Activations of iOS devices represented 73 percent of all device activation in the fourth quarter of 2013, a minor increase from 72 percent in Q3 and 69 percent in the second quarter of last year, according to Good. Android represented 26 percent of activations, down one percentage point from the previous quarter, and Window Phone made up the remaining one percent of total activations, the report says.
(In contrast, Android owns the total global mobile space outside of the enterprise, with 81 percent of the market in Q3 2013, according to IDC. That's compared to 12.9 market share for iOS, 3.6 percent for Windows Phone and 1.7 percent for BlackBerry.)
The Good Dynamics Secure Mobility Platform currently manages iOS, Android and Window Phone devices, so these are the only platforms included in the report. BlackBerrys, for example, are managed via BlackBerry Enterprise Service/Server (BES) or directly via Microsoft Exchange; as such, they're not represented in Good's report.
BlackBerry devices are prevalent in many enterprises, so Good's platform numbers are somewhat misrepresentative of the overall enterprise mobility picture. For example, BlackBerry says that more than 30,000 BES 10 commercial and test servers have been installed globally and nearly 90 percent of Fortune 500 companies use BlackBerry products.
iPhones represented 54 percent of all devices activated by Good customers in Q4, according to the company, while iPads made up 19 percent of activations. Android smartphones represented 24 percent of all activations, and Android tablets made up two percent of total activations.
Talking specifically about tablet activations, iPads made up 91.4 percent of all activations, while Android represented just 8.6 percent of tablets activated by customers.