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EXPERT VIEW ARTICLES

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Expert View
Salesforce.com: What Your CFO Needs to Know

From the rollout to the features beneficial to financial analysis, here's how to discuss Salesforce.com with CFOs and finance professionals in terms that matter to them.

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Salesforce.com: What the Customer Support VP Needs to Know After Rollout

Call centers and customer support teams can be the biggest users of a CRM system. But salesforce.com is not a traditional call center application. What do Customer Support VPs need to know - and do - in conjunction with a salesforce.com implementation to make it truly effective for their teams?

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How to Build a Hybrid Cloud Computing Strategy

Forrester's James Staten explains why a hybrid cloud computing strategy -- one that blends elements of public, internal and hosted cloud computing -- may be smartest. He also has four tips for IT leaders on building a secure hybrid cloud plan.

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Salesforce.com: A Punch-List for Marketing VPs After Your Rollout

What do marketing VPs need to know and do in conjunction with a Salesforce.com or other CRM implementation to make it truly effective for the business? Here are six tips for a smart start.

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Salesforce.com: A Punch List for Your Sales VPs After Rollout

After IT rolls out Salesforce.com or a similar CRM system, the sales team is typically the first, and most crucial, user group. Here's what sales VPs need to know and do in conjunction with the new implementation to make it truly effective for the business.

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7 Ways to Know When Salesforce.com Is the Wrong Choice

Editor's note: Due to inaccuracies, this story has been removed from CIO.com.

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CRM on the Cheap: Five Strategies That Really Work

Yes, you can save money in a CRM implementation and instill attitudes that provide the highest value to your organization. Here's some practical advice about priorities, requirements, agile development tactics and more.

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CRM On The Cheap: 5 Strategies That Backfire

You can save money in a CRM implementation, and you can really snooker yourself. Watch out for these classic "great ideas" that backfire.

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Explaining Salesforce.com to the CEO: Top 5 Business Payoffs

When you're ready to choose a new CRM system and need to explain "why Salesforce.com" to the CEO, you need to explain business payoffs, not jargon or the latest sales rep messages.

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Explaining Salesforce.com to the CEO: Top 5 Misconceptions

When you're ready to revamp CRM and need to explain "why Salesforce.com" to the CEO, you must be aware of myths and preconceived notions already in place. Watch out for these big 5 items that could trip you up.

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